Key Account Manager

Mars UK; Fatih; On-site; TRY 120,000 - 150,000; Full time

Job summary

Mars UK is looking for an experienced sales professional to manage key accounts in Marmara Bölgesi, Turkey. The role involves delivering strategic objectives, managing trade promotions, and developing comprehensive business plans.

Ideal candidates should have over 8 years of sales experience, particularly in key account management, with advanced English proficiency and strong analytical skills. This position offers the opportunity to contribute to significant business growth within a leading global company.

Qualifications

• 8+ years of sales experience, especially in key account management.
• Advanced English level required.
• Experience in managing discounters is essential.

Responsibilities

• Manage trade promotion budgets for assigned customers.
• Develop and execute customer business plans.
• Provide market intelligence and strategic recommendations.
• Manage full Profit & Loss responsibility for customers.
• Lead Joint Business Planning processes.

Skills

Sales experience

Key account management

Analytical skills

Commercial acumen

Collaboration

Communication

Resilience

Action orientation

Education

BA from reputable universities

Tools

MS Office (Excel, PowerPoint)

Job description

Job Description

The role is responsible for delivering the strategic objectives of Key Accounts, while protecting and growing their contribution to the total customer volume. The position is also responsible for developing and implementing comprehensive customer business plans, annual sales and activation plans, commercial terms, and investment plans to drive sustainable business growth.

Key Responsibilities

• Manage trade promotion budgets for assigned customers in compliance with Mars policies, procedures, and allocated budgets.
• Develop and execute comprehensive customer business plans to drive growth across all business segments.
• Provide timely market intelligence, category expertise, and strategic recommendations to support customer growth.
• Consolidate and report retailer feedback regarding execution issues and business opportunities.
• Deliver category insights and recommendations to customers to support category growth initiatives.
• Own the full Profit & Loss responsibility and budget management for assigned customers.
• Deliver sales targets through the execution of customer sales and marketing plans.
• Develop and implement comprehensive customer business plans within the approved investment framework to achieve annual objectives.
• Lead Joint Business Planning (JBP) processes with assigned customers.
• Lead customer‑related business development projects in collaboration with internal stakeholders and cross‑functional teams.
• Coordinate and manage initiatives that align customer expectations with company objectives.
• Define and lead long‑term plans and strategies in collaboration with internal stakeholders to support sustainable business growth.
• Lead the preparation and organization of Top‑to‑Top meetings with customers.
• Build strong customer relationships by gathering feedback, responding to business needs in a timely manner, and developing actionable recommendations.
• Ensure effective management of customer‑specific trade promotion investments in line with Mars policies and business objectives.
• Provide category expertise and shopper insights to customers.
• Identify growth opportunities and develop recommendations to drive category performance.
• Support the effective execution of category‑wide promotional initiatives.

Education & Professional Qualification

• +8 years of sales experience, especially in key account management
• Advanced level of English
• BA from reputable universities
• Advanced level of MS Office knowledge, especially Excel and PowerPoint
• Discounter management experience is a must

Key Competencies

• Action Orientation
• Resilience & Accountability
• Commercial Acumen
• Collaboration & Communication
• Analytical Skills