Manager Category Management Outdoor & Running

adidas; Fatih; On-site; TRY 800,000 - 1,200,000; Full time

Job summary

adidas seeks a senior Category Manager to lead Running, Outdoor and Credibility Sports categories in Turkey. You will shape local range architecture, drive assortment plans and coordinate GTM with marketing, sales, demand planning and supply chain.

The role requires 6+ years in marketing and category management, strong analytical and presentation skills, and the ability to influence across functions while delivering against brand and channel KPIs. Based in Istanbul/Turkey with on-site work.

Qualifications

• Bachelor's degree in a related field
• Extensive (6+ years) Marketing experience with category management, merchandising and buying knowledge
• Experience working with stakeholders and experts at various seniority levels
• Strong presentation, communications skills and cross-functional collaboration

Responsibilities

• Lead range & assortment plans by store formats in Turkey
• Deliver a complete local category range plan (range selection, local pricing, Go-in margin, forecasting and phasing)
• Create the Market Range Architecture strategy for the respective categories and ensure alignment with Global Brand and EM Framework
• Define article allocation and product segmentation guidelines for Turkey, including SMU and ABO
• Lead all aspects of range management (business planning, input on ranging, forecasting, pricing, GTM) including segmentation
• Coordinate in-season brand calendar with Supply Chain, Channel Leads, Brand Activation and Omni Channel
• Drive market forecasts in the RMA system for hub reviews at key milestones
• Provide input into annual/seasonal plans and KPI reporting and scenario analysis
• Track selling performance and propose actions to drive sales and improve KPI outcomes

Skills

Presentation skills

MS Office proficiency

Cross-functional knowledge

Detail-oriented

Analytical skills

Strategy execution

Process management

Business acumen

Influencing & persuasion

Continuous improvement mindset

Education

Bachelor's degree

Job description

Purpose & Overall Relevance for the Organization:

Define local short and medium-term objectives for the respective categories, Running, Outdoor and Credibility Sports (Tennis, Swim, Golf etc)

Develop category business success within guidelines set by EM BUs & EM CTC & Global through the execution of a robust category plan in the Turkey. Support EM BUs & EM CTC & Cluster CTC&Mops Director as a key interface of the respective categories and drive end-to-end CTC / GTM process.

Act as a head of Running&Outdoor&Credibility Sports categories and drive range architecture and CTC merchandising process (seasonal cycle) to ensure brand and channel KPI achievement.

Key Responsibilities:

• Lead range & assortment plans by store formats out of Turkey range according to seasonal strategy and local needs.
• Delivering a complete local category range plan (range selection, local pricing, Go-in margin, forecasting and phasing)
• Create the Market Range Architecture strategy for the respective categories and ensure its alignment with the Global Brand and EM Framework
• Working closely with EM BUs & EM CTC and define number of articles allocated (total, per price brackets, per concepts, per channel, per category, per gender, per channels/KA) and product allocation (segmentation) guidelines for Turkey, including SMU, ABO.
• Lead all aspects of range management (business planning, input on ranging, forecasting, pricing, GTM) including segmentation.
• Following in-season brand calendar with related teams (Supply Chain, Channel Leads, Brand Activation and Omni Channel) and taking actions for the execution of the calendar.
• Drive the collection and submission of initial market forecasts in the system (RMA) for horizontal reviews by HUB CTC at key milestones (CR1, RMA1, RMA2)
• Provide input into the overall seasonal, annual and Strategic Business Plan for the respective categories and all relevant KPI reporting, any required scenario analysis.
• Track respective categories selling performance and proposes action plans when necessary to drive sales and improve categories’ KPIs.
• Coordinate sell-in process for the upcoming season and makes preparation for sell in tools (Showroom preparation, sell in presentations etc.)
• Collaborate effectively cross-functionally across marketing, and with the key business partners in Turkey, including not limited to Sales, Own Retail, Demand Planning, Supply Chain.
• Excellence at GTM including internal sales meeting and sell-in tools & cluster article master data maintenance
• Other duties as assigned by Line Manager

Key Relationships:

• Marketing Turkey (Mops, Brand Activation & Digital Media Activation & Omni Channel leads)
• Finance Turkey & IDP Team
• Emerging Markets BUs
• Emerging Market CTC&Mops

KPI’s

• Brand Health KPIS (Brand momentum, Share of Search, Spontaneous purchase intent, etc.)
• Net Sales and GIM%
• Category Growth
• Range size, efficiency, common range selection % (incl. overlap)
• Showroom experience
• GTM Calendar

Knowledge, Skills and Abilities :

• Strong presentation/communications skills
• Advanced user of MS Office suite of products
• Deep cross functional process knowledge
• Structured, organized and process oriented
• Superior analytical skills and problem-solving capabilities
• Strategy – ability to provide input to and implement strategy.
• Attention to detail and highly organized
• Project/Process management skills
• Strong business sense, influencing and presentation skills
• Persuasive 'Impossible is Nothing' attitude and a drive for continuous improvement.

Requisite Education and Experience / Minimum Qualifications:

• Bachelors in related field
• Extensive (6+ years) Marketing experience, with a distinct track record of success and high-level category management, merchandising and buying knowledge
• Experience working with stakeholders and experts at various seniority levels

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE:Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP:Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. - Culture Starts With People, It Starts With You - By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.