META Regional Channel & Customer Marketing Lead

Honeywell International, Inc.

Turkey

Remote

TRY 900,000 - 1,500,000

Full time

4 days ago

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Job summary

Honeywell International, Inc. is seeking a Customer Marketing Manager for the META region, spanning the Middle East, Turkey and Africa.

You will lead the regional customer and channel marketing engine, translating business priorities into integrated campaigns, MDF activation and demand generation that accelerate product adoption and improve lead-to-revenue conversion. The role requires building annual regional plans, managing budgets, and enabling partners with MAPs and QBRs.

Qualifications

Bachelor's degree in marketing, business, communications or related discipline; postgraduate qualification is an advantage.
Extensive experience in B2B marketing, customer marketing, demand generation, channel marketing or integrated campaigns.
Proven ability to build regional marketing plans and execute with cross-functional and partner ecosystems.
Strong knowledge of funnel management, campaign operations, CRM and marketing automation, including lead nurture, scoring, routing, attribution and reporting.
Experience managing agencies, events, content localization, budgets and MDF or co-marketing investments.
Ability to translate technical value propositions into audience-specific campaigns for end users and partners.
Excellent analytical, storytelling, stakeholder-management and executive-presentation skills.
Fluent business English; additional META-region language capability is a plus.
Willingness and ability to travel across the META region as needed.

Responsibilities

Lead regional customer and channel marketing engine for META across Middle East, Turkey and Africa.
Develop and own annual META marketing plan aligned to growth priorities and sales targets.
Drive end-to-end channel strategy and partner enablement with MAPs, QBRs and MDF governance.
Design integrated demand generation programs to improve awareness, engagement and pipeline.
Lead NPI commercialization and launch plans including content, collateral and enablement.
Oversee lead nurture, scoring, routing and closed-loop learning with marketing operations and sales.
Deliver localized content and experiences through events, customer engagements and industry showcases.
Capture VOC and develop localized stories and references to strengthen credibility.
Run monthly performance reviews and optimize resource allocation based on impact.