B2B Services Marketing Manager - EEMEA & Turkey

Mastercard Inc.; Beşiktaş; On-site; TRY 600,000 - 900,000; Full time

Job summary

Mastercard Services Marketing is seeking a seasoned B2B Marketing Manager for Türkiye, Eastern Europe, and CIS regions, with broader EEMEA scope. You will drive Services marketing initiatives, align regional programs with product growth, and collaborate with local and global teams to generate demand beyond cards across channels and campaigns.

Responsibilities include planning regional campaigns, events, emails, and content strategies, partnering with sales, and ensuring effective lead

Qualifications

• Minimum of 5 years of experience in B2B marketing for customer acquisition programs.

Responsibilities

• Execute regional B2B marketing campaigns for Mastercard Services.
• Coordinate with country and regional owners, marketing teams, and sales to drive demand and ROI.
• Plan and manage regional hosted events, trade shows, and partner events to build brand awareness and generate leads.
• Design and implement email nurture, social media, and content syndication campaigns to support thought leadership and lead generation.
• Collaborate with Partner Marketing and Business Development to run joint campaigns.
• Work with sales to optimize lead handoffs and meet SLAs.

Skills

B2B marketing

Event management

Email marketing

Digital marketing

Content marketing

English (fluent)

Turkish (fluent)

CRM experience

HTML familiarity

Travel readiness

Tools

Salesforce

Job description

Mastercard Services Marketing is seeking a seasoned B2B Marketing Manager for Türkiye, Eastern Europe, and CIS regions, with broader EEMEA scope. You will drive Services marketing initiatives, align regional programs with product growth, and collaborate with local and global teams to generate demand beyond cards across channels and campaigns.

Responsibilities include planning regional campaigns, events, emails, and content strategies, partnering with sales, and ensuring effective lead