Channel and Customer Marketing Manager

Honeywell International, Inc.; Turkey; Remote; TRY 900,000 - 1,500,000; Full time

Job summary

Honeywell International, Inc. is seeking a Customer Marketing Manager for the META region, spanning the Middle East, Turkey and Africa.

You will lead the regional customer and channel marketing engine, translating business priorities into integrated campaigns, MDF activation and demand generation that accelerate product adoption and improve lead-to-revenue conversion. The role requires building annual regional plans, managing budgets, and enabling partners with MAPs and QBRs.

Qualifications

• Bachelor's degree in marketing, business, communications or related discipline; postgraduate qualification is an advantage.
• Extensive experience in B2B marketing, customer marketing, demand generation, channel marketing or integrated campaigns.
• Proven ability to build regional marketing plans and execute with cross-functional and partner ecosystems.
• Strong knowledge of funnel management, campaign operations, CRM and marketing automation, including lead nurture, scoring, routing, attribution and reporting.
• Experience managing agencies, events, content localization, budgets and MDF or co-marketing investments.
• Ability to translate technical value propositions into audience-specific campaigns for end users and partners.
• Excellent analytical, storytelling, stakeholder-management and executive-presentation skills.
• Fluent business English; additional META-region language capability is a plus.
• Willingness and ability to travel across the META region as needed.

Responsibilities

• Lead regional customer and channel marketing engine for META across Middle East, Turkey and Africa.
• Develop and own annual META marketing plan aligned to growth priorities and sales targets.
• Drive end-to-end channel strategy and partner enablement with MAPs, QBRs and MDF governance.
• Design integrated demand generation programs to improve awareness, engagement and pipeline.
• Lead NPI commercialization and launch plans including content, collateral and enablement.
• Oversee lead nurture, scoring, routing and closed-loop learning with marketing operations and sales.
• Deliver localized content and experiences through events, customer engagements and industry showcases.
• Capture VOC and develop localized stories and references to strengthen credibility.
• Run monthly performance reviews and optimize resource allocation based on impact.

Skills

B2B marketing

Regional planning

Channel marketing

Demand generation

Campaign operations

Executive presentation

English fluency

Travel flexibility

Stakeholder management

Storytelling

Education

Bachelor's degree in marketing, business, communications or related field

Tools

CRM

Marketing automation

Job description

Customer Marketing Manager

Industrial Automation | META Region

ROLE PURPOSE

Lead the regional customer and channel marketing engine for Honeywell Industrial Automation across the Middle East, Turkey and Africa (META). The role converts business priorities into integrated, measurable programs that create demand, strengthen partner performance, accelerate new-product adoption and improve lead-to-revenue conversion.

Core Accountabilities:

Regional strategy and planning: Build and own the annual META customer and channel marketing plan, aligned to regional growth priorities, vertical strategies, portfolio launches and sales targets. Balance physical and digital activation and translate strategy into an executable calendar, budget and operating rhythm.

Tier 1 channel strategy and execution: Drive end-to-end marketing success with priority partners, including joint planning, Marketing Action Plans (MAPs), quarterly business reviews, campaign alignment and partner enablement.

Integrated demand generation: Design short- and mid-cycle campaigns that improve awareness, engagement, opportunity qualification, pipeline commitment and conversion across priority industries and accounts.

Partner activation and MDF: Own the execution of partner marketing plans and Market Development Fund (MDF) activation. Establish clear objectives, governance, measurement and optimization to improve MDF return on investment.

NPI commercialization: Lead regional commercialization for new product introductions: audience and value proposition, positioning, launch plan, content and collateral, sales and partner enablement, Tech Talks, knowledge articles, NPI days and EPC roundtables.

Lead-to-revenue management: Improve nurture, scoring, routing, follow-up and conversion. Partner with marketing operations and sales to maintain campaign hygiene, reporting discipline and closed-loop learning.

Core marketing and experiences: Activate corporate and GBE priorities through localized content, customer events, executive engagements, industry events and partner programs. Secure brand and legal approvals and support high-quality customer experiences.

Customer insight and advocacy: Capture customer insights and Voice of Customer (VOC), identify proof points and references, and develop localized stories and use cases that strengthen relevance and credibility.

Performance management: Run monthly operating reviews, analyze performance by campaign, market, partner and funnel stage, and recommend resource shifts based on impact and learning.

Key Deliverables:

• Annual META customer and channel marketing plan, budget and activation calendar

• Tier 1 partner MAPs, QBR inputs and MDF governance

• Integrated vertical, account-based and NPI campaigns

• Localized campaign assets, enablement kits and customer-facing content

• Event and executive-engagement plans with pre-event, onsite and post-event conversion motions

• Monthly funnel, campaign, partner and ROMI dashboard with actions and learning

Experience and Qualifications:

• Bachelor's degree in marketing, business, communications or a related discipline; postgraduate qualification is an advantage.

• Professional experience in B2B marketing, customer marketing, demand generation, channel marketing or integrated campaigns, ideally in industrial technology, automation, software or a complex technical portfolio.

• Demonstrated experience building regional marketing plans and executing through cross-functional and partner ecosystems.

• Working knowledge of funnel management, campaign operations, CRM and marketing automation, including lead nurture, scoring, routing, attribution and reporting.

• Experience managing agencies, events, content localization, budgets and MDF or co-marketing investments.

• Ability to translate technical value propositions into audience-specific campaigns for end users, EPCs, distributors, system integrators and resellers.

• Strong analytical, storytelling, stakeholder-management and executive-presentation skills.

• Fluent business English. Additional META-region language capability is an advantage.

• Ability to travel across the META region as business needs require.

Key Interfaces:

• META regional and country sales leaders; vertical, account and commercial teams

• Channel Excellence, channel business managers, distributors, system integrators and resellers

• GBE, offering and product marketing; global customer and channel marketing

• Marketing operations, CRM and automation teams; finance and legal/compliance

• Communications, digital, creative, event and media agencies; industry associations and strategic customers

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Honeywell Technologies is a global, pure-play automation company with a legacy of innovating to help solve the world’s most mission-critical challenges, enhancing the quality of life for people and communities around the world. We serve the building, industrial and process sectors with a broad portfolio of services, solutions and products, underpinned by our Honeywell Technologies Accelerator operating system and Honeywell Technologies Forge intelligence layer. By combining the deep domain expertise of our more than 50,000 employees with decades of data from our global installed base, we are uniquely positioned to lead the industrial sector’s transition from automation to autonomy.

Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.