Media and Digital Marketing Lead

Perfetti Van Melle; Fatih; On-site; TRY 450,000 - 750,000; Full time

Benefits offered by this job

Care for Our People

Job summary

Perfetti Van Melle is seeking a Media and Digital Marketing Lead to join our Marketing Department. Reporting to the Marketing Director, the role focuses on planning and optimizing omnichannel campaigns, coordinating with media agencies, and ensuring consistent brand messaging across touchpoints.

The ideal candidate brings 5+ years in FMCG media or agency environments, strong analytics skills, and proficiency in digital advertising and Google Analytics.

Qualifications

• Minimum 5 years in media management and/or digital marketing within FMCG or agencies.
• Experience with data-driven decision making and KPI optimization.
• Knowledge of digital advertising, analytics tools, and cross-channel campaigns.

Responsibilities

• Plan, execute, and optimize offline and online marketing campaigns with media agencies.
• Ensure consistent communication across consumer journeys in partnership with brand teams.
• Define and monitor campaign KPIs using data-driven insights.

Skills

Media management

Digital marketing

Analytics

Strategic thinking

Communication skills

Education

Bachelor's degree in business/marketing

Tools

Google Analytics

SEO/SEA

Job description

Perfetti Van Melle is one of the world's largest manufacturers and distributors of confectionery and chewing gum. We create imaginative products and brands that are enjoyed in over 150 countries and includes brands such as Vivident, Mentos, Big Babol, and Chupa Chups operating in the Food / Fast Consumption sector.

About The Job

We are now looking for “Media and Digital Marketing Lead” to work within Marketing Department. We are looking for a candidate will be reporting Marketing Director. Details of the role are as follows:

Main Responsibilities

• Plan, execute, and optimize offline and online marketing campaigns in coordination with media agencies
• Ensure consistent and impactful communication across the full consumer journey in partnership with brand teams
• Define, monitor, and optimize campaign KPIs using data-driven insights and cross-brand learnings
• Analyze and report offline and online performance, turning data into actionable insights using appropriate tools
• Coordinate and manage asset adaptations (websites, social media, blogs, videos)
• Manage community management processes and external agencies, ensuring quality and efficiency
• Collect, manage, and utilize consumer data for remarketing and audience targeting strategies
• Test and implement new digital initiatives and stay up to date with industry trends
• Ensure best-in-class website setup, tracking, and data collection infrastructure
• Monitor and manage offline and online budgets and media investments, supporting overall media operations

The ideal candidate is expected to have the following qualifications:

• Minimum 5 years in media management / digital marketing within FMCG industry or agencies
• Bachelor’s Degree in business and marketing specialty preferred
• Knowledge and experience in Digital advertising, Analytics (such as Google Analytics), SEO & SEA
• Knowledge of brand building, advertising and communication development and strategies
• Effective interpersonal communication and consultative skills, both verbal and written
• Good command in English
• Pragmatic, positive and action-oriented attitude, ability to translate business needs into solutions
• Ability to shift gears where necessary and demonstrate initiative in solving problems
• Strong results focus
• Strong analytical skills with attention to details
• Entrepreneurial and business driven mind-set

WE OFFER

At Perfetti Van Melle we have a core value of Care for Our People and we are proud to offer benefit programs that support our team members goals and well-being.