Mass Segment Marketing & Strategy — Assistant Manager

QNB Türkiye; Fatih; On-site; TRY 360,000 - 540,000; Full time

Benefits offered by this job

Empowering atmosphere

Progressive environment

Growth opportunities in banking

Support from a leading bank

Job summary

QNB Türkiye is looking for an Mass Segment Marketing and Strategy Management Assistant Manager to lead customer acquisition, retention, and value initiatives across digital and traditional channels. You’ll analyze data, plan campaigns, and work with sales, analytics, and product teams to enhance the customer experience within a major banking group.

The role emphasizes strategic thinking, collaboration, and a growth-oriented environment in a large, globally connected bank.

Qualifications

• Bachelor’s degree in Business Administration, Economics, Engineering, or MIS.
• Min 3 years of banking or similar experience.
• Some experience in marketing, segment management, product management, or business development.
• Strong English communication skills (written and verbal).
• Analytical thinker with a natural curiosity and problem-solving mindset.
• Highly organized, results-oriented, and able to follow through on tasks.
• Excellent time management, communication, and teamwork skills; eager to collaborate and learn.

Responsibilities

• Design and implement marketing plans aimed at customer acquisition, retention, and increasing customer lifetime value in line with segment strategies.
• Plan and manage integrated campaigns across digital channels and traditional media.
• Analyze customer data to identify high-potential target audiences and translate insights into strategies.
• Monitor campaign performance regarding acquisition, conversion, retention, ROI, and profitability.
• Monitor targets, volumes, market share, and financial performance of segments/products; provide insights to management.
• Contribute to business development by taking an active role in projects improving customer experience and optimizing processes.
• Collaborate with sales, digital banking, analytics, product management, and technology to deliver a consistent customer experience.

Skills

English communication

Analytical thinker

Time management

Teamwork

Education

Bachelor's degree in Business Administration, Economics, Engineering, or MIS

Tools

MS Office

Job description

QNB Türkiye is looking for an Mass Segment Marketing and Strategy Management Assistant Manager to lead customer acquisition, retention, and value initiatives across digital and traditional channels. You’ll analyze data, plan campaigns, and work with sales, analytics, and product teams to enhance the customer experience within a major banking group.

The role emphasizes strategic thinking, collaboration, and a growth-oriented environment in a large, globally connected bank.