Mass Segment Marketing and Strategy Management Assistant Manager

QNB Türkiye; Fatih; On-site; TRY 360,000 - 540,000; Full time

Benefits offered by this job

Empowering atmosphere

Progressive environment

Growth opportunities in banking

Support from a leading bank

Job summary

QNB Türkiye is looking for an Mass Segment Marketing and Strategy Management Assistant Manager to lead customer acquisition, retention, and value initiatives across digital and traditional channels. You’ll analyze data, plan campaigns, and work with sales, analytics, and product teams to enhance the customer experience within a major banking group.

The role emphasizes strategic thinking, collaboration, and a growth-oriented environment in a large, globally connected bank.

Qualifications

• Bachelor’s degree in Business Administration, Economics, Engineering, or MIS.
• Min 3 years of banking or similar experience.
• Some experience in marketing, segment management, product management, or business development.
• Strong English communication skills (written and verbal).
• Analytical thinker with a natural curiosity and problem-solving mindset.
• Highly organized, results-oriented, and able to follow through on tasks.
• Excellent time management, communication, and teamwork skills; eager to collaborate and learn.

Responsibilities

• Design and implement marketing plans aimed at customer acquisition, retention, and increasing customer lifetime value in line with segment strategies.
• Plan and manage integrated campaigns across digital channels and traditional media.
• Analyze customer data to identify high-potential target audiences and translate insights into strategies.
• Monitor campaign performance regarding acquisition, conversion, retention, ROI, and profitability.
• Monitor targets, volumes, market share, and financial performance of segments/products; provide insights to management.
• Contribute to business development by taking an active role in projects improving customer experience and optimizing processes.
• Collaborate with sales, digital banking, analytics, product management, and technology to deliver a consistent customer experience.

Skills

English communication

Analytical thinker

Time management

Teamwork

Education

Bachelor's degree in Business Administration, Economics, Engineering, or MIS

Tools

MS Office

Job description

Mass Segment Marketing and Strategy Management Assistant Manager

We Are Looking For You

If you possess strong communication and strategic thinking skills and are seeking a supportive work environment for individual and career growth, QNB is an excellent place to advance your career in QNB, especially if you excel in analytical thinking, crisis management, and problem-solving.

QNB’s human resources policies are aiming to create an equal, fulfilled and empowering path for individuals willing to have a satisfying career journey.

What are the opportunities

• Empowering working atmosphere which will appreciate your desire for development
• Keeping up to date in a progressive environment always looking for a new opportunity
• Building a career at one of the most trustable and growing sectors.
• Comfort of working at one of the biggest banks of the World that is supporting your happiness and growth

If you are ready to be a part of this atmosphere, you’ll be responsible of;

• Design and implement marketing plans aimed at customer acquisition, retention, and increasing customer lifetime value in line with segment strategies.
• Plan and manage integrated campaigns across digital channels such as mobile app, internet branch, CRM, email, push notifications, SMS, performance marketing, and social media, as well as traditional communication media.
• Analyze customer data to identify high-potential target audiences and transform the insights gained into effective marketing and communication strategies.
• Closely monitor campaign performance regarding acquisition, conversion, retention, return on investment (ROI), and profitability to ensure continuous improvement.
• Monitor the targets, volumes, market share, and financial performance of the segments and products under your responsibility, providing insights and action recommendations to management.
• Contribute to business development efforts by taking an active role in projects that improve customer experience and optimize processes.
• Work in close collaboration with sales, digital banking, analytics, product management, and technology teams to contribute to delivering a consistent and seamless experience to customers across all touchpoints.

What awaits you in this position?

• The opportunity to have a say in marketing strategies reaching millions of customers.
• A work environment where you can develop your analytical perspective within a data-driven decision-making culture.
• The chance to take an active role in strategic projects by working closely with different business units.
• A dynamic and development-oriented team where innovative ideas are supported and you can take initiative.
• The opportunity to work on high-visibility projects that directly impact the bank's growth targets.

We are waiting for your application if;

• Bachelor’s degree in Business Administration, Economics, Engineering, or Management Information Systems (MIS).
• Min 3 years of banking or similar experience,
• Some experience in marketing, segment management, product management, or business development.
• Strong English communication skills (written and verbal).
• Proficient in MS Office (Excel, PowerPoint, Word).
• Analytical thinker with a natural curiosity and problem-solving mindset.
• Highly organized, results-oriented, and able to follow through on tasks.
• Excellent time management, communication, and teamwork skills; eager to collaborate and learn