Marketing Specialist

Virtustant; Turkey; On-site; TRY 112,000 - 201,000; Part time

Job summary

Virtustant in Turkey is seeking a Marketing Specialist to manage social media advertising and digital marketing initiatives, including e-commerce and email campaigns. The role requires handling multiple platforms, optimizing spend, and driving growth.

The position is part-time with potential to scale to full-time based on performance. English proficiency and strong design skills are essential, along with familiarity with Klaviyo, Google Shopping, and Shopify.

Qualifications

• Experience with Meta Ads, Klaviyo, and Google Shopping.
• English proficiency for content writing and communication.
• Knowledge of Shopify and AI-driven design tools.
• Ability to work independently with minimal training.

Responsibilities

• Manage Meta advertising, tracking monthly spend and conversions.
• Oversee email marketing through Klaviyo with targeted content.
• Develop and test new advertisement concepts.
• Upload and manage creative assets across accounts.
• Assist with Shopify tasks, including tracking tools and coupons.

Skills

English proficiency

Independent work

Creative design

AI tools familiarity

Tools

Meta Ads

Klaviyo

Google Shopping

Shopify

Job description

Our Client is focused on enhancing their digital marketing efforts and streamlining social media advertising to drive customer engagement and sales.

Job Description

The Marketing Specialist will be responsible for managing social media advertising and digital marketing initiatives. This role requires managing multiple platforms and overseeing advertising efforts to optimize performance and drive growth.

Core Responsibilities

• Manage Meta advertising, including tracking monthly spend and conversion rates.
• Oversee email marketing through Klaviyo, crafting targeted content based on customer purchase history.
• Develop and test new advertisement concepts.
• Upload and manage creative assets for all advertising accounts.
• Assist with Shopify tasks, including tracking tools and coupon setup.

Required Experience and Qualifications

• Significant experience with Meta Ads, Klaviyo, and Google Shopping.
• Proficiency in English for effective communication and content writing.
• Strong design capabilities and familiarity with AI creative tools.
• Technical knowledge of the Shopify platform.
• Ability to work independently with minimal training.

Personality

• Self-starter with the ability to manage workloads independently.

Software & Tools

C1, C2, Native

Schedule

9 AM - 13 PM EST

Salary and Benefits

• Employment Type: Part-time with potential to scale to full-time based on performance.
• Schedule: Standard business hours (Monday – Friday).
• Payment in USD or Local Currency according to candidate's preference.