Digital Marketing Specialist

PayPad; Fatih; On-site; TRY 180,000 - 280,000; Full time

Job summary

PayPad is seeking a digital marketing specialist to manage and optimize paid search campaigns in line with business targets. You will plan, develop, and publish ad content, keywords, and positioning across search engines, coordinating with the development team on integration projects.

You will maintain relationships with third-party ad channels, analyze performance with Google Analytics, and collaborate with teams to improve results.

Qualifications

• 2-3 years of digital marketing experience.
• Good grip on Google Analytics.
• Fluent in English is a plus.

Responsibilities

• To manage and optimize paid search accounts in line with business strategies and marketing targets.
• Involves planning, developing / adapting, and ensuring the publication of the image, content, keyword, and positioning choices of the advertisements to be published in the search engine.
• To operate 3rd party bidding tool for better optimization.
• To organize integration projects of managed ad channels by defining business needs and technological requirements and by managing coordination with development team.
• To maintain and develop 3rd party relationships for managed ad channels.

Skills

Digital marketing

Google Analytics

English language

Job description

Responsibilities:

• To manage and optimize paid search accounts in line with business strategies and marketing targets. Involves planning, developing / adapting, and ensuring the publication of the image, content, keyword, and positioning choices of the advertisements to be published in the search engine.
• To operate 3rd party bidding tool for better optimization.
• To organize integration projects of managed ad channels by defining business needs and technological requirements and by managing coordination with development team.
• To maintain and develop 3rd party relationships for managed ad channels.

Qualifications:

• 2-3 years of digital marketing experience
• Good grip on Google Analytics
• Fluent in English is a plus

What skills/competencies are required for this position:

• Analytical thinking skills
• Strong in communication
• Detail and quality oriented
• Time Management skills