Marketing Manager, Turkey — Hybrid, Local BGM Growth

Ascensia Diabetes Care; Fatih; Hybrid; TRY 150,000 - 190,000; Full time

Job summary

Ascensia Diabetes Care in Istanbul, Turkey, seeks a Marketing Manager to lead country marketing initiatives for the Turkish market, collaborating with sales teams and key stakeholders to drive brand awareness and adoption.

You will develop local marketing plans, manage product launches, and coordinate with regional and global teams to adapt strategies to Turkey. A strong healthcare marketing track record and willingness to travel are essential.

Qualifications

• Around 5 years of marketing experience, ideally within healthcare, medical devices, life sciences, OTC or related commercial environment.
• Experience turning marketing plans into action, such as campaigns, events, KOL engagement, customer activation or sales-focused initiatives.
• Fluent written and spoken English and Turkish, enabling collaboration with local and international stakeholders.
• Willingness to travel regularly within Turkey.
• Experience partnering closely with sales teams and customers, coordinating across multiple stakeholders.

Responsibilities

• Develop the country marketing plans for Turkey by working with the commercial team to deliver on priorities and regional/objectives.
• Increase awareness and use of Ascensia brands among healthcare professionals, nurses, pharmacists, and patients.
• Manage local product launches and support product lifecycle activities with sales, regulatory, and cross-functional teams.
• Collaborate with global, regional and local teams to support regional or global marketing projects and initiatives as needed.
• Plan and execute local events/congresses and symposia with key customers and partner associations in Turkey.
• Support product training sessions and provide ongoing learning opportunities for sales teams; gather feedback to improve materials and tools.
• Track performance of all marketing activities and provide monthly Marketing reports.
• Support the execution of regional marketing projects by coordinating activities and timelines.

Skills

English

Turkish

Job description

Ascensia Diabetes Care in Istanbul, Turkey, seeks a Marketing Manager to lead country marketing initiatives for the Turkish market, collaborating with sales teams and key stakeholders to drive brand awareness and adoption.

You will develop local marketing plans, manage product launches, and coordinate with regional and global teams to adapt strategies to Turkey. A strong healthcare marketing track record and willingness to travel are essential.