Brand Manager, Diagnostics — Launch & Digital Marketing

Demant; Kadıköy; Sur place; TRY 180 000 - 300 000; Plein temps

Résumé du poste

Demant is seeking an experienced Jr. Brand Manager to join our Marketing and Corporate Communications team in Istanbul (Kadıköy/Yenisahra).

You will develop and execute marketing plans for the Diagnostics Business Unit, manage product launches, campaigns and materials, and lead digital activities across channels. This is a hands-on, fast-paced role requiring collaboration with Sales, Product and external partners.

Qualifications

• Bachelor’s degree in Business Administration, Marketing or a related field.
• Min. 4-5 years of marketing experience; diagnostics/medical industry a plus.
• Experience in brand management, digital marketing, project management, congresses and event management.
• Strong stakeholder management, organization, communication and planning skills with attention to detail and analytics.
• Able to work hands-on in a fast-paced, collaborative environment.
• Analytical mindset with focus on market and customer insights.
• Strong communication, content creation and digital skills.
• Collaborative across teams and eager to learn and grow.

Responsabilités

• Develop and execute marketing and brand plans for the Diagnostics Business Unit.
• Plan and manage product launches, campaigns, meetings and marketing activities.
• Develop and localize marketing materials in line with brand guidelines.
• Manage digital marketing including website, social media, campaigns and performance.
• Plan, organize and conduct Customer and HCP/KOL meetings and sponsorships.
• Monitor market trends and competitor activities to identify opportunities.
• Work with Sales, Technical Service, Product Specialists and other teams to support growth.
• Collaborate with global and local teams, agencies and partners.
• Support marketing budget planning, reporting and performance tracking.

Connaissances

Brand management

Digital marketing

Project management

Event management

Stakeholder management

Communication

Analytics

Team collaboration

Content creation

Formation

Bachelor's degree in Business Administration or Marketing

Description du poste

Demant is seeking an experienced Jr. Brand Manager to join our Marketing and Corporate Communications team in Istanbul (Kadıköy/Yenisahra).

You will develop and execute marketing plans for the Diagnostics Business Unit, manage product launches, campaigns and materials, and lead digital activities across channels. This is a hands-on, fast-paced role requiring collaboration with Sales, Product and external partners.