Marketing Manager Turkey

Ascensia Diabetes Care; Fatih; Hybrid; TRY 150,000 - 190,000; Full time

Job summary

Ascensia Diabetes Care in Istanbul, Turkey, seeks a Marketing Manager to lead country marketing initiatives for the Turkish market, collaborating with sales teams and key stakeholders to drive brand awareness and adoption.

You will develop local marketing plans, manage product launches, and coordinate with regional and global teams to adapt strategies to Turkey. A strong healthcare marketing track record and willingness to travel are essential.

Qualifications

• Around 5 years of marketing experience, ideally within healthcare, medical devices, life sciences, OTC or related commercial environment.
• Experience turning marketing plans into action, such as campaigns, events, KOL engagement, customer activation or sales-focused initiatives.
• Fluent written and spoken English and Turkish, enabling collaboration with local and international stakeholders.
• Willingness to travel regularly within Turkey.
• Experience partnering closely with sales teams and customers, coordinating across multiple stakeholders.

Responsibilities

• Develop the country marketing plans for Turkey by working with the commercial team to deliver on priorities and regional/objectives.
• Increase awareness and use of Ascensia brands among healthcare professionals, nurses, pharmacists, and patients.
• Manage local product launches and support product lifecycle activities with sales, regulatory, and cross-functional teams.
• Collaborate with global, regional and local teams to support regional or global marketing projects and initiatives as needed.
• Plan and execute local events/congresses and symposia with key customers and partner associations in Turkey.
• Support product training sessions and provide ongoing learning opportunities for sales teams; gather feedback to improve materials and tools.
• Track performance of all marketing activities and provide monthly Marketing reports.
• Support the execution of regional marketing projects by coordinating activities and timelines.

Skills

English

Turkish

Job description

Make a Meaningful Impact Ascensia Diabetes Care is a global company entirely dedicated to improving the health and lives of people with diabetes. Our world-renowned CONTOUR™ portfolio of blood glucose monitoring systems combines advanced technology with user-friendly functionality to help people manage their condition.

Make a Meaningful Impact Ascensia Diabetes Care is a global company entirely dedicated to improving the health and lives of people with diabetes. Our world-renowned CONTOUR™ portfolio of blood glucose monitoring systems combines advanced technology with user-friendly functionality to help people manage their condition.

We are a proud member of PHC Group, a global collection of companies committed to delivering precision technology for the future of healthcare, from specialized medical equipment to health IT systems to research tools.

Job Title: Marketing Manager, Turkey

About The Opportunity：

Join Ascensia Diabetes Care as Marketing Manager for Turkey, supporting our BGM business and working at the heart of the local market. You will partner closely with the sales team, build engagement with KOLs and professional associations, bring regional and global marketing initiatives to life in Turkey, and contribute to selected regional projects. This is a great opportunity for a marketer who enjoys being close to customers, turning ideas into action, and growing their exposure across an international marketing organization.

Location : Istanbul, Turkey | Hybrid with regular travel across Turkey

What You Will Be Doing

Develop the country marketing plans for Turkey by working with the commercial team to deliver on priorities, leveraging market opportunities and support achievement of business objectives at a regional and country level.

• Support the development and execution of marketing activities to increase awareness and use of Ascensia brands among healthcare professionals, nurses, pharmacists, and patients.
• Manage product launches locally and support product lifecycle activities in collaboration with sales, regulatory, and other cross-functional teams.
• Work closely with colleagues across global, regional, and local teams to support regional or global marketing projects and initiatives as needed.
• Plan, coordinate and execute local events/congresses and symposia with key customers in Turkey and partner with key associations, leveraging opportunities.
• Support product training sessions and help provide ongoing learning opportunities for sales teams to build understanding of key product benefits. Gather feedback from sales teams and help identify opportunities to improve training materials, tools, and ways of working.
• Track performance of all marketing activities and provide monthly Marketing reports.
• Provide support on other activities as needed, including managing the P&I budget for Turkey, tracking development of customer insights, communications to customers, etc.
• Support the execution of few regional marketing projects by coordinating activities, managing project timelines, collecting country feedback, and facilitating communication between regional and local stakeholders.

What You Need For Success

Around 5 years of relevant marketing experience, ideally within healthcare, medical devices, life sciences, OTC or a related commercial environment.

• Experience turning marketing plans into action, such as campaigns, events, KOL engagement, customer activation or sales-focused initiatives.
• Solid written and spoken English and Turkish, enabling you to work confidently with both local and international stakeholders.
• Experience partnering closely with sales teams and customers, together with a willingness to travel regularly within Turkey.
• A track record of independently coordinating marketing activities and driving initiatives forward across multiple stakeholders.

What We Can Offer You

The opportunity to make a visible impact on our Turkey BGM business while staying close to customers and the local market.

• Exposure to regional marketing initiatives, with opportunities to grow into broader cross-market project ownership.
• Collaboration with local, regional and global colleagues in an international diabetes care organization.

Building an Inclusive Culture

We are a company that brings the best people together and leverages their varying backgrounds, ideas, and points of view to invent on behalf of all customers. We are committed to equal employment opportunity for all individuals, without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, genetic information, or any other protected classes which may exist under applicable federal, state, or local law.