Global Pharma Product Manager — Digital Marketing & Launch

Eczacıbaşı İlaç Pazarlama; Fatih; Hybrid; TRY 350,000 - 550,000; Full time

Job summary

Eczacıbaşı İlaç Pazarlama in Turkey seeks a proactive product manager to shape marketing strategies for Gastroenterology products. You will engage with healthcare professionals, authorities, and KOLs, and manage budgets to drive market share.

The role emphasizes collaboration, digital trend awareness, and multi-channel campaigns. English proficiency, strong presentation skills, and willingness to travel are important; join a company fostering development, diversity, and social impact.

Qualifications

• Bachelor's or Master's degree in a relevant field.
• 2–3 years of product management experience in pharma, ideally Gastroenterology.
• Good command of English, both written and spoken.
• Strong communication and presentation skills with an analytical mindset.
• Collaborative and team-oriented with interest in digital trends and technologies.
• Proficiency in MS Office applications.
• Active driver's license and willingness to travel; no travel restrictions.
• For male candidates, completion of military service.

Responsibilities

• Create marketing and promotional strategies aligned with market and customer needs.
• Manage relationships with KOLs and health authorities.
• Take ownership of the budget for the products you manage.
• Analyze market trends and competitors' promotional activities.
• Develop creative marketing activities and campaigns to increase product market share.
• Support the sales force in effectively implementing product promotion activities.
• Design, manage, and implement new product launch processes.
• Follow developments in treatment areas and identify new opportunity areas.
• Gain physician and patient insights and implement need-oriented projects.
• Ensure that strategies and activities comply with regulations.
• Conduct regular field visits.
• Lead the company's sales force regarding product strategies and cross-functionally collaborate.
• Develop multi-channel marketing strategies to stand out in the competition.

Skills

Product management

Pharma industry

Gastroenterology

Education

Bachelor's or Master's degree

Tools

MS Office

Job description

Eczacıbaşı İlaç Pazarlama in Turkey seeks a proactive product manager to shape marketing strategies for Gastroenterology products. You will engage with healthcare professionals, authorities, and KOLs, and manage budgets to drive market share.

The role emphasizes collaboration, digital trend awareness, and multi-channel campaigns. English proficiency, strong presentation skills, and willingness to travel are important; join a company fostering development, diversity, and social impact.