Marketing Manager

Turgut Aydın Holding; Fatih; On-site; TRY 500,000 - 800,000; Full time

Job summary

Turgut Aydın Holding seeks an experienced Marketing Manager to lead the marketing vision for its Insurance Venture. You will oversee brand management, corporate communications, events, and integrated campaigns to strengthen brand positioning and fuel growth.

Responsibilities include developing brand strategies, managing campaigns across digital and traditional channels, and coordinating external agencies and partners to deliver measurable results for the business.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Communications, or a related field.
• 10+ years in Brand Management, Marketing Communications, Event Management and Campaign Management.
• Experience in the insurance, financial services, or banking sectors is preferred.
• Proven track record in developing and executing brand strategies.
• Strong corporate communications and brand visibility initiatives.
• Demonstrated ability to manage both digital and traditional marketing channels.
• Experience in planning, executing, and optimizing integrated marketing campaigns.
• Knowledge of sponsorship management, public relations, and media relations.
• Experience in managing external agencies and business partners.
• Strong project management skills with an analytical and results-oriented mindset.
• Excellent stakeholder management and communication skills.

Responsibilities

• Lead the development, enhancement, and execution of the company's brand strategy.
• Manage brand positioning, brand identity, and brand experience initiatives.
• Plan and oversee communications and visibility projects that strengthen corporate brand perception, ensuring successful execution and implementation.
• Develop marketing and communication strategies aligned with the company's business objectives.
• Manage the planning, execution, and optimization of campaigns across digital and traditional channels.
• Lead the end-to-end planning and execution of product launches, corporate events, customer engagement activities, and internal company events.
• Coordinate sponsorship, public relations, and media relations activities.
• Manage relationships with creative, media, PR, and event agencies.
• Measure and analyze brand performance, campaign effectiveness, and marketing investments, providing regular reports to senior management.
• Develop innovative marketing initiatives that enhance customer experience and strengthen brand loyalty.
• Oversee corporate communication materials and content strategies, contributing to the company's brand identity and corporate image.
• Analyze industry trends, competitive developments and evolving customer needs to identify growth opportunities.

Skills

Brand Management

Marketing Communications

Event Management

Campaign Management

Stakeholder Management

Analytical mindset

Communication skills

Education

Bachelor's degree in Business Administration, Marketing, Communications, or related field

Job description

We are seeking an experienced Marketing Manager to lead and execute the marketing vision of Turgut Aydın Holding’s Insurance Venture. This role will be responsible for driving brand management, corporate communications, event management, and integrated marketing initiatives that strengthen brand positioning and support business growth.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Communications, or a related field,
• Minimum 10 years of experience in Brand Management, Marketing Communications, Event Management, and Campaign Management,
• Experienced in the insurance, financial services, or banking sectors is preferred,
• Proven track record in developing and executing brand strategies,
• Strong experience in corporate communications and brand visibility initiatives,
• Demonstrated ability to manage both digital and traditional marketing channels effectively,
• Experience in planning, executing, and optimizing integrated marketing campaigns,
• Knowledge of sponsorship management, public relations, and media relations,
• Experience in managing external agencies and business partners,
• Strong project management skills with an analytical and results-oriented mindset,
• Excellent stakeholder management and communication skills.

Key Responsibilities

• Lead the development, enhancement, and execution of the company's brand strategy,
• Manage brand positioning, brand identity, and brand experience initiatives,
• Plan and oversee communications and visibility projects that strengthen corporate brand perception, ensuring successful execution and implementation,
• Develop marketing and communication strategies aligned with the company's business objectives,
• Manage the planning, execution, and optimization of campaigns across digital and traditional channels,
• Lead the end-to-end planning and execution of product launches, corporate events, customer engagement activities, and internal company events,
• Coordinate sponsorship, public relations, and media relations activities,
• Manage relationships with creative, media, PR, and event agencies,
• Measure and analyze brand performance, campaign effectiveness, and marketing investments, providing regular reports to senior management,
• Develop innovative marketing initiatives that enhance customer experience and strengthen brand loyalty,
• Oversee corporate communication materials and content strategies, contributing to the continuous enhancement of the company's brand identity and corporate image,
• Analyze industry trends, competitive developments and evolving customer needs to identify growth opportunities and inform strategic brand and marketing initiatives.