Brand Manager

Tat Gıda; Fatih; On-site; TRY 600,000 - 800,000; Full time

Job summary

Tat Gıda is seeking a Brand Manager to lead its marketing efforts and strengthen its presence in the Turkish market. The role requires strategic planning, campaign leadership across ATL/BTL and digital channels, and close collaboration with internal teams and agencies.

Ideal candidates bring at least five years of FMCG marketing experience, strong analytical skills, proficiency with Nielsen/Ipsos data, and excellent English communication.

Qualifications

• Minimum 5 years of marketing experience, preferably FMCG.
• Strong analytical mindset and strategic thinking skills.
• Experience with Nielsen / Ipsos data analysis is a plus.
• Excellent command of English.
• Strong communication, project management and teamwork skills.

Responsibilities

• Develop and execute annual brand plans aligned with company objectives
• Lead integrated marketing campaigns across ATL, BTL and digital channels
• Monitor brand performance, category trends and competitive landscape
• Manage innovation pipeline including new product launches and renovations
• Collaborate with agencies and cross-functional teams to deliver impactful campaigns
• Plan and manage marketing budget and track campaign performance
• Strengthen digital presence through social media and e-commerce initiatives

Skills

Marketing

Analytics

Strategic thinking

Nielsen / Ipsos data analysis

English

Communication

Project management

Teamwork

Tools

Nielsen data tools

Job description

Since 1967, Tat Gıda has been bringing the deep-rooted flavors of Turkish cuisine to dining tables and continues to grow not only through its production processes but also through its human resources. For 58 years, we have maintained our leadership in the sector and provide high-quality and delicious products to more people every day. We are excited to meet the future Tat members who adopt our innovative company culture, share our values, and are ready to contribute with their continuously developed and innovative perspectives in line with our mission: “We exist to lead the transformation that will make good and healthy food accessible to everyone.”

We are looking for a team member for the Brand Manager position within Tat Gıda.

What are we looking for in our team member?

• Minimum 5 years of experience in marketing, preferably in FMCG
• Strong analytical mindset and strategic thinking skills
• Experience with Nielsen / Ipsos data analysis is a plus
• Excellent command of English
• Strong communication, project management and teamwork skills

What to expect in this role?

• Develop and execute annual brand plans aligned with company objectives
• Lead integrated marketing campaigns across ATL, BTL and digital channels
• Monitor brand performance, category trends and competitive landscape
• Manage innovation pipeline including new product launches and renovations
• Collaborate with agencies and cross-functional teams to deliver impactful campaigns
• Plan and manage marketing budget and track campaign performance
• Strengthen digital presence through social media and e-commerce initiatives