Brand Executive

Gizli Şirket; Fatih; On-site; TRY 240,000 - 360,000; Full time

Job summary

Gizli Şirket is seeking a seasoned Brand Manager in Istanbul to lead end-to-end marketing processes, drive product launches, and coordinate with external agencies. The role focuses on delivering integrated campaigns across media, digital channels, and events within FMCG contexts.

The candidate should have strong analytics, budget stewardship, and cross-functional collaboration skills to translate insights into measurable growth and brand equity.

Qualifications

• Bachelor’s or Master’s degree in a relevant field.
• 6+ years of experience in brand management (FMCG preferred).
• Experience managing end-to-end marketing processes (strategy, planning, execution).
• Experience planning and implementing product launches, campaigns, content, events, and digital projects.
• Experience in agency management, stakeholder coordination, and project management.
• Strong analytical thinking and ability to translate insights into business actions.
• Experience in budget management and cross-functional project management.
• Based in Istanbul (preferably on the Anatolian side).

Responsibilities

• Develop and execute annual marketing communication plans and campaigns.
• Plan and coordinate product launches, campaigns, content, events, and digital projects with teams.
• Manage relationships with advertising, media, creative, digital and external agencies; brief agencies and ensure alignment with brand strategy.
• Collaborate with marketing, sales, category, product and other teams to implement communications projects.
• Analyze market trends, competition and consumer insights to identify growth opportunities.
• Monitor brand performance, prepare reports and drive actions to meet targets.

Skills

Brand management

Marketing campaigns

Product launches

Agency management

Stakeholder coordination

Project management

Analytics

Budget management

Education

Bachelor’s or Master’s degree

Job description

Qualifications

• Bachelor’s or master’s degree from a relevant university,
• 6+ years of experience in brand management, preferably in FMCG,
• Proven experience in managing end-to-end marketing processes (strategy, planning, execution),
• Strong experience in planning and implementing product launches, campaigns, content, events, and digital communication projects,
• Experience in agency management, stakeholder coordination, and project management,
• Strong analytical thinking and ability to translate insights into business actions,
• Experience in budget management and cross-functional project management,
• Based in Istanbul (preferably on the Anatolian side).

Key Responsibilities

• Develop and execute annual marketing communication plans, campaign processes, and communication activities in line with strategy,
• Plan and coordinate the execution of product launches, campaigns, content, events, and digital communication projects in collaboration with relevant teams,
• Manage relationships with advertising, media, creative, digital, and other external agencies and partners; prepare agency briefs and ensure deliverables are aligned with the brand strategy,
• Work closely with marketing, sales, category, product, and other relevant teams to ensure the effective implementation of communication projects,
• Analyze market trends, competition, and consumer insights to identify growth opportunities,
• Monitor brand performance, prepare regular reports, and drive action plans to deliver business targets.