Marketing Manager

TP-Link Türkiye; Fatih; On-site; TRY 700,000 - 900,000; Full time

Job summary

TP-Link Türkiye seeks a highly motivated Marketing Manager to lead our growing team, shaping the regional marketing strategy aligned with global objectives.

You will oversee digital marketing, PR, events, and social media, leveraging AI tools and data analytics to improve ROI and drive brand awareness.

This role requires 10+ years in marketing, strong leadership, English fluency, and a Bachelor's degree, with a track record of delivering integrated campaigns.

Qualifications

• Minimum 10 years of professional experience in Marketing.
• Experience in managing teams and developing marketing strategies.
• Excellent command of English and leadership skills.

Responsibilities

• Develop and execute the overall marketing strategy for TP-Link Türkiye.
• Lead and manage the marketing team, ensuring collaboration and performance.
• Coordinate integrated marketing plans across Digital Marketing, PR, Events, and Social Media.
• Manage and optimize digital marketing campaigns to increase brand awareness, traffic, engagement, leads and sales.
• Plan, execute, and monitor digital advertising campaigns across relevant digital channels.
• Work with Sales and GTM teams to support channel growth.
• Develop and manage the company’s communication strategy across media and digital channels.
• Monitor market trends and consumer behavior to identify new opportunities.
• Utilize AI tools to improve marketing efficiency and ROI.
• Use data to evaluate campaign performance and optimize accordingly.
• Support product launches with messaging and promotional plans.
• Prepare regular marketing performance reports and market analyses.

Skills

Marketing Management

Brand Management

Digital Marketing

Digital Advertising

Campaign Planning

Analytics

AI Tools

Communication Skills

Leadership

English Proficiency

Education

Bachelor's degree in related field

Job description

We are seeking a highly motivated ''Marketing Manager'' to join our growing team.

Responsibilities

• Develop and execute the overall marketing strategy for TP-Link Türkiye in line with global and local business objectives.
• Lead and manage the marketing team, ensuring effective collaboration, performance, development and achievement of business objectives.
• Develop and implement integrated marketing plans covering Digital Marketing, Digital Advertising, PR, Media Relations, Events, Consumer-Corporate Marketing and Social Media.
• Manage and optimize digital marketing campaigns across relevant platforms to increase brand awareness, traffic, engagement, leads and sales.
• Plan, execute, and monitor digital advertising campaigns, including performance marketing, display, search, social media and other relevant digital channels.
• Work closely with the Sales and GTM teams to develop joint marketing initiatives and support channel growth.
• Develop and manage the company's communication strategy across relevant media, digital, social media, and other communication channels.
• Monitor market trends, consumer behavior, competitor activities and industry developments to identify new marketing opportunities.
• Utilize AI tools and emerging technologies to improve marketing efficiency.
• Use data and analytics to evaluate campaign performance, identify opportunities for optimization, and improve marketing ROI.
• Support product launches and go-to-market strategies by developing effective communication, positioning, messaging, and promotional plans.
• Prepare regular marketing performance reports, market analyses, campaign results, and recommendations for management.

Qualifications:

• Minimum 10 years of professional experience in Marketing.
• High experience in Marketing Management, including developing and executing comprehensive marketing strategies.
• Proven experience in team management, with the ability to lead, motivate, develop, and manage marketing professionals.
• Strong experience in Brand Management, Events, Media Management, Digital Marketing and Digital Advertising, including campaign planning, execution, optimization and performance measurement.
• Strong analytical and strategic thinking skills with the ability to translate market data and consumer insights into actionable marketing strategies.
• Very Good knowledge and practical experience with AI tools and AI-driven marketing applications.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Excellent command of English, both written and spoken.
• Strong leadership and organizational skills with the ability to manage multiple projects and priorities simultaneously.
• Minimum Bachelor's degree in related field.