Marketing Manager

Farmasi; Çekmeköy; On-site; TRY 300,000 - 540,000; Full time

Job summary

Farmasi is seeking an experienced Marketing Manager to lead international digital marketing initiatives, focusing on brand growth, customer acquisition, and cross-channel performance. The role reports to the CEO and requires hands-on leadership with strategic and operational excellence across global markets.

The ideal candidate will have 7+ years in marketing, deep proficiency in Google Ads, Meta/TikTok platforms, GA4, and CRM systems, and a track record in FMCG or cosmetics.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• 7+ years in marketing, with at least 3 years in a Marketing Manager or similar leadership role.
• Hands-on experience with Google Ads, Meta Ads Manager, TikTok Ads Manager, GA4, CRM, and marketing automation.
• Experience in FMCG, Cosmetics, Wellness, Retail, or Direct Selling industries is preferred.
• Strong analytical mindset with the ability to translate data into actionable business insights.
• Excellent project management and stakeholder management skills.
• Fluent in both English and Turkish, written and spoken.

Responsibilities

• Develop and execute integrated marketing strategies aligned with business objectives.
• Manage digital marketing operations across Google Ads, Meta (Facebook & Instagram), TikTok, YouTube, and other digital channels, including campaign planning, optimization, audience targeting, creative briefing, and performance analysis.
• Plan, execute, monitor, and optimize user acquisition and performance marketing campaigns across Google, Meta (Facebook & Instagram), TikTok, and other digital platforms.
• Develop appropriate formats for thought leadership and marketing content, including video, social media posts, short-form content (Reels/TikTok), blogs, e-books, and email campaigns, based on the target audience and stage of the customer journey
• Analyze campaign performance, customer insights, sales data, and market trends to drive continuous improvement
• Support brand strategy by ensuring consistent messaging across all online and offline touchpoints
• Collaborate with Product, Sales, Creative, and external agencies to deliver impactful marketing campaigns
• Develop and oversee content strategies across social media, blogs, video, newsletters, and other digital channels to strengthen brand awareness and customer engagement
• Manage marketing budgets, monitor ROI, and prepare regular performance reports.
• Coordinate product launches and promotional campaigns across local and international markets
• Build and maintain strong relationships with internal stakeholders, external partners, and agencies to ensure successful campaign execution

Skills

Strategic marketing

Project management

Stakeholder management

Fluent English & Turkish

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

Google Analytics GA4

CRM platforms

Marketing automation tools

Job description

Are you ready to join a Record-Setter Direct Selling Cosmetics & Wellness Company Ranked 11th in the World?

We operate in 57 countries and export to more than 125 countries worldwide. We are looking for an experienced and results-driven Marketing Manager to lead our marketing initiatives with a strong focus on digital marketing, brand growth, and customer acquisition.

Reporting directly to the CEO, you will be responsible for developing and executing integrated marketing strategies that strengthen our brand, drive business growth, and enhance customer engagement across international markets. This is a hands‑on leadership role requiring both strategic thinking and operational excellence.

Responsibilities:

• Develop and execute integrated marketing strategies and plans aligned with business objectives
• Manage digital marketing operations across Google Ads, Meta (Facebook & Instagram), TikTok, YouTube, and other digital channels, including campaign planning, optimization, audience targeting, creative briefing, and performance analysis
• Plan, execute, monitor, and optimize user acquisition and performance marketing campaigns across Google, Meta (Facebook & Instagram), TikTok, and other digital platforms
• Develop appropriate formats for thought leadership and marketing content, including video, social media posts, short-form content (Reels/TikTok), blogs, e-books, and email campaigns, based on the target audience and stage of the customer journey
• Analyze campaign performance, customer insights, sales data, and market trends to drive continuous improvement
• Support brand strategy by ensuring consistent messaging across all online and offline touchpoints
• Collaborate with Product, Sales, Creative, and external agencies to deliver impactful marketing campaigns
• Develop and oversee content strategies across social media, blogs, video, newsletters, and other digital channels to strengthen brand awareness and customer engagement
• Manage marketing budgets, monitor ROI, and prepare regular performance reports.
• Coordinate product launches and promotional campaigns across local and international markets
• Build and maintain strong relationships with internal stakeholders, external partners, and agencies to ensure successful campaign execution

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Minimum 7 years of marketing experience, with at least 3 years in a Marketing Manager or similar leadership role
• Proven hands‑on experience with Google Ads, Meta Ads Manager, TikTok Ads Manager, Google Analytics (GA4), CRM platforms, and marketing automation tools Google Analytics (GA4), CRM platforms, and marketing automation tools
• Experience in FMCG, Cosmetics, Wellness, Retail, or Direct Selling industries is preferred
• Strong analytical mindset with the ability to translate data into actionable business insights
• Excellent project management and stakeholder management skills
• Fluent in both English and Turkish, written and spoken
• Self‑motivated, proactive, collaborative, and results‑oriented