Marketing Manager

Bolçi Çikolata; Bolu Merkez; On-site; TRY 900,000 - 1,300,000; Full time

Job summary

Bolçi Çikolata is seeking an experienced Marketing Manager to drive brand growth and build a robust marketing organization. You will own brand management, consumer insights, and new product development, guiding packaging direction and cohesive brand communication across channels.

You will lead cross-functional teams, partner with R&D and Sales, and manage the marketing budget while tracking KPIs to lift brand awareness and market share.

Qualifications

• Bachelor’s degree in business-related field required.
• Minimum 7 years of experience in marketing or brand management.
• Experience in food, FMCG, chocolate or confectionery is highly preferred.

Responsibilities

• Develop and implement short- and long-term marketing and brand strategy.
• Lead new product ideas and concepts based on insights.
• Direct packaging design and product visual communication to fit Bolçi identity.
• Oversee brand communication across advertising, digital, PR and social media.
• collaborate with R&D, Production and Sales throughout NPD process.
• Manage marketing budget and monitor KPIs to improve results.
• Support Trade Marketing and Sales to boost brand performance and market share.
• Build and continuously improve the marketing function and organization.

Skills

Brand management

Market insights

New product development

Packaging direction

Brand communication

Budget management

Digital marketing

Leadership

English proficiency

Education

Bachelor's degree in Business Administration/Economics/Industrial Engineering

Job description

We are looking for an experienced Marketing Manager to lead the growth of our brand and build our marketing organization.

This position will be responsible for Bolçi's brand management, consumer and market insights, new product development, packaging direction, brand communication and overall marketing activities.

Key Responsibilities

• Develop and implement the short- and long-term marketing and brand strategy,


• Analyze consumer, market and competitor trends to identify new growth opportunities,


• Lead the development of new product ideas and product concepts based on market and consumer insights,


• Lead product positioning, target audience, pricing strategy and go-to-market planning for new products,


• Guide packaging design and product visual communication while ensuring consistency with the Bolçi brand identity,


• Work closely with R&D, Production, Sales and other departments throughout the new product development process,


• Develop and manage the brand communication strategy, including advertising, digital marketing, social media, PR and other communication activities,


• Manage relationships with marketing agencies and external partners,


• Develop and manage the marketing budget,


• Monitor marketing performance through relevant KPIs and continuously improve results,


• Work closely with Trade Marketing and Sales teams to support the commercial performance of the brand and products,


• Lead initiatives to increase Bolçi's brand awareness, consumer preference and market share,


• Build and continuously improve the marketing function, processes and organization.

Qualifications

• Bachelor's degree in Business Administration, Economics, Industrial Engineering or a related field,


• Minimum 7 years of experience in marketing, brand management or product management,


• Experience in the food, FMCG, chocolate or confectionery industry is highly preferred,


• Proven experience in brand management and new product development,


• Strong commercial and marketing mindset with the ability to understand and interpret consumer and market trends,


• Experience in packaging, product positioning and brand communication,


• Experience working with marketing agencies and managing marketing projects,


• Good understanding of digital marketing and social media channels,


• Strong analytical and problem-solving skills,


• Strong communication and leadership skills,


• Professional working proficiency in English,


• Creative, entrepreneurial, proactive and results-oriented mindset.

About the Role

This position will play a key role in building Bolçi's marketing organization and shaping the future growth strategy of the our brand.

We are looking for someone who will not simply manage existing marketing activities, but will understand the market, identify consumer needs, answer the question “What should we produce?” and shape the future of Bolçi's product and brand portfolio.

Join Bolçi and help us shape the future of our brand.