Associate-Product Marketing Asset Developer

Beko Corporate; Fatih; On-site; TRY 90,000 - 120,000; Full time

Job summary

Beko seeks a Marketing Specialist to collaborate on cross-functional roadmapping and generate AI-driven visual content for B2B communications. You will create B2B packs, trade launch kits, and marketing briefs for NPD to support Beko's growth strategy.

The role requires strong English communication, Generative AI proficiency, and a sharp business sense to understand market needs. Istanbul on-site with a dynamic, inclusive culture.

Qualifications

• Bachelor's degree in Business Administration, Media & Communications, Engineering or related fields.
• Excellent verbal and written communication skills in English.
• Proficiency in Generative AI Tools is a must.
• Strong business acumen and understanding of market/customer needs.
• High emotional intelligence with ability to collaborate and articulate ideas clearly.

Responsibilities

• Collaborate with the Brand Roadmapping Project Leader to guide cross-functional product category teams during roadmapping.
• Generate AI Visual Content using Generative AI Tools for B2B communications.
• Create B2B Communications Packs and Trade Launching Kits for the upcoming portfolio.
• Develop Marketing Briefs for New Product Development for B2C marketing assets.
• Identify and analyze key product communication highlights within the competitive landscape.

Skills

English communication

Generative AI Tools

Business acumen

Emotional intelligence

Collaboration

Education

Bachelor's degree in Business/Media/Engineering or related fields

Tools

Generative AI Tools

Job description

Discover a Home for Your Talents

Within the Beko community, every role feels like home, fostering a sense of belonging and growth. We value mutual respect, progressive thinking, and an inclusive culture where everyone can contribute. Our commitment to sustainable development is driven by trust in technology and a dedication to producing confidently. As a member of our team, you'll have the opportunity to showcase your talents and contribute to building a prosperous future for all.

Job description:

What awaits you in this role?

• Collaborate closely with the Brand Roadmapping Project Leader to lead cross-functional product category teams during the roadmapping process.
• Generate AI Visual Content using Generative AI Tools to meet relevant B2B communication requirements.
• Create B2B Communications Packs and Trade Launching Kits for each brand, encompassing all strategic features and projects within the upcoming portfolio.
• Develop Marketing Briefs for use in the New Product Development process, enabling the creation of B2C marketing communication assets.
• Identify and analyze key product communication highlights within our competitive landscape.

The position is located in Sütlece, İstanbul.

How do we describe the perfect match?

• Bachelor's Degree in Business Administration, Media & Communications, Engineering, or related fields.
• Excellent verbal and written communication skills in English.
• Proficiency in Generative AI Tools is a must.
• Strong business acumen and the ability to understand market and customer needs.
• Demonstrated commitment to delivering exceptional results.
• High emotional intelligence, with the ability to recognize and understand the emotions of others.
• Openness to diverse perspectives and a flexible mindset.
• Adept at fostering collaboration and clear in articulating thoughts and ideas.

At Beko, where it feels like home, we invite you to explore home of…

• Global Minds: Opportunities to learn, grow, and succeed together as one global team.
• Impact: Meaningful work that contributes to our communities, the environment, and a more sustainable future.
• Innovation: A culture that embraces new ideas and technologies and takes on challenges with confidence.
• Camaraderie: A culture of togetherness built on inclusion, care, respect, and mutual support.

Join the Beko Community to open a new chapter in your life journey, where growth, innovation, and personal fulfilment make it feels like home.

Get to know us better by watching our company video:

Company Video

Follow our journey on Instagram @lifeatbeko to see the latest stories on sustainability, innovation, and community initiatives, and explore further on our LinkedIn Life Page

Beko LinkedIn Life Page

We are an equal-opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status, or political opinion.