Marketing Analytics Lead – Hybrid, Friday Remote

METRO/MAKRO; Bağcılar; Hybrid; TRY 85.000 - 130.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Remote Fridays

Zusammenfassung

METRO Türkiye is seeking a data analytics professional to analyze CRM and marketing activities, build predictive models, and deliver insights that optimize campaigns. You will collaborate with global teams, develop ML models, and create dashboards to improve KPI visibility.

The ideal candidate has a quantitative degree, 2+ years of experience, strong SQL and Looker Studio/BigQuery skills, and excellent English. METRO Türkiye offers a hybrid head office model with remote Fridays.

Qualifikationen

• Bachelor’s or Master’s degree in a quantitative field.
• 2+ years of experience with data analytics, data visualization and reporting.
• Proficiency in SQL with efficient queries on large data sets.
• Experience with BI platforms including Looker Studio and BigQuery.
• Strong analytical skills and ability to derive insights from data.
• Excellent written and spoken English.

Aufgaben

• Analyze CRM and marketing activities to assess effectiveness.
• Run simulations for campaigns and share insights to optimize performance.
• Coordinate with global teams on ML and data science projects locally.
• Develop machine learning models to predict customer behavior for marketing.
• Draw insights from activities to improve campaign dynamics.
• Advise on customer segmentation (e.g., RFM) and improve business processes.
• Manage dashboards and create tools to track KPIs.
• Provide analytics consultancy to various departments.

Kenntnisse

SQL

Looker Studio

BigQuery

Data visualization

Analytical skills

English proficiency

MS Office

Communication

Teamwork

Ausbildung

Bachelor’s or Master’s Degree in a quantitative field

Tools

Looker Studio

Google BigQuery

Jobbeschreibung

METRO Türkiye is seeking a data analytics professional to analyze CRM and marketing activities, build predictive models, and deliver insights that optimize campaigns. You will collaborate with global teams, develop ML models, and create dashboards to improve KPI visibility.

The ideal candidate has a quantitative degree, 2+ years of experience, strong SQL and Looker Studio/BigQuery skills, and excellent English. METRO Türkiye offers a hybrid head office model with remote Fridays.