Senior Marketing Analytics Lead (Temporary) | ML Insights

METRO/MAKRO; Bağcılar; Hybrid; TRY 420,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Private health insurance

Employee discounts

Wellbeing program

Multisport access

Job summary

METRO Türkiye is seeking an Analytical Marketing Senior Executive (Temporary) to analyze CRM and marketing activities, run campaign simulations, and provide insights to improve performance. You will work with global teams to deploy ML projects and develop models to predict customer behavior, aiding strategic decisions.

The role requires a quantitative degree, 2+ years in analytics, strong SQL skills, Looker Studio and BigQuery experience, fluent English, and the ability to tell data-driven

Qualifications

• Bachelor’s or Master’s Degree in a related quantitative field.
• 2+ years of experience with data analytics, data visualization and reporting in a fast paced environment (Retail experience is a plus).
• Proficiency in SQL - able to write structured and efficient queries on large data sets.
• Proficiency in BI and data visualization platforms (e.g., Looker Studio) with data platforms like Google BigQuery.
• Strong analytical skills with the ability to understand data and identify relationships between data sets.
• Excellent command of both written and spoken English.
• Advanced proficiency in MS Office.
• Excellent communication and storytelling abilities using data.
• Organized, proactive, and focused on achieving success through teamwork.
• A genuine interest in digital disciplines and stay up to date on trends.

Responsibilities

• Analyze all mass and targeted CRM & marketing activities to assess effectiveness and optimize strategies.
• Carry out simulations forboth commercial and marketing marketing campaigns and share insights to enhance performance.
• Coordinate with global teams to implement machine learning and data science projects locally.
• Develop machine learning models to predict customer behavior and support marketing efforts.
• Draw insights from commercial and marketing activities to improve campaign dynamics and refine strategies.
• Advise on customer segmentation such asRFM and contribute to improving business processes.
• Manage dashboards and create new tools to improve the tracking and visibility of KPI.
• Provide consultancy to various departments on analytical topics.

Skills

SQL

Data viz

BigQuery

Looker Studio

English fluency

MS Office

Data storytelling

Analytical thinking

Education

Bachelor’s or Master’s in quantitative field

Tools

Looker Studio

Google BigQuery

BI platforms

Job description

METRO Türkiye is seeking an Analytical Marketing Senior Executive (Temporary) to analyze CRM and marketing activities, run campaign simulations, and provide insights to improve performance. You will work with global teams to deploy ML projects and develop models to predict customer behavior, aiding strategic decisions.

The role requires a quantitative degree, 2+ years in analytics, strong SQL skills, Looker Studio and BigQuery experience, fluent English, and the ability to tell data-driven