Analytical Marketing Executive

METRO Türkiye; Bağcılar; Hybrid; TRY 300,000 - 460,000; Full time

Benefits offered by this job

Hybrid work model

Remote Fridays

Job summary

METRO Türkiye is seeking a data analytics professional to analyze CRM and marketing activities, assess effectiveness, and optimize strategies. You will coordinate with global teams to implement ML and data science projects locally, and develop models to predict customer behavior that support marketing efforts.

You will draw insights from campaigns to improve dynamics, advise on RFM segmentation, and create dashboards to enhance KPI visibility across departments.

Qualifications

• Bachelor's or Master's in a related quantitative field.
• 2+ years of experience with data analytics, data visualization and reporting in a fast paced environment (Retail experience is a plus).
• Proficiency in SQL - able to write structured and efficient queries on large data sets.
• Proficiency in BI and data visualization platforms (e.g., Looker Studio) with data platforms like Google BigQuery.
• Strong analytical skills with the ability to understand data and identify relationships between data sets.
• Excellent command of both written and spoken English.
• Advanced proficiency in MS Office.
• Excellent communication and storytelling abilities using data.
• Organized, proactive, and focused on achieving success through teamwork.
• A genuine interest in digital disciplines and stay up to date on trends.

Responsibilities

• Analyze all mass and targeted CRM & marketing activities to assess effectiveness and optimize strategies.
• Carry out simulations for both commercial and marketing campaigns and share insights to enhance performance.
• Coordinate with global teams to implement machine learning and data science projects locally.
• Develop machine learning models to predict customer behavior and support marketing efforts.
• Draw insights from commercial and marketing activities to improve campaign dynamics and refine strategies.
• Advise on customer segmentation such as RFM and contribute to improving business processes.
• Manage dashboards and create new tools to improve the tracking and visibility of KPI.
• Provide consultancy to various departments on analytical topics.

Skills

SQL

Looker Studio

BigQuery

Data storytelling

English

Education

Bachelor's or Master’s in a quantitative field

Tools

Looker Studio

Google BigQuery

Job description

METRO is a global food company which inspires the gastronomy sector in more than 30 countries with 678 stores serving more than 17 million customers all around the world!

With its 33 years presence in our country, METRO Türkiye is operating in 20 cities, with 36 stores and 4.500 employees.

We are a purpose driven company; we value Turkish cuisine, develop our community by supporting our chefs, leading the market with several sustainability projects, diverse and inclusive structure, digitalization projects, agile innovative approaches and inspire the sector.

We are one of the best employer in Türkiye & Europe. We won the Top Employer certificate 7th time in a row.

METRO is a global food company which inspires the gastronomy sector in more than 30 countries with 678 stores serving more than 17 million customers all around the world!

With its 33 years presence in our country, METRO Türkiye is operating in 20 cities, with 36 stores and 4.500 employees.

We are a purpose driven company; we value Turkish cuisine, develop our community by supporting our chefs, leading the market with several sustainability projects, diverse and inclusive structure, digitalization projects, agile innovative approaches and inspire the sector.

We are one of the best employer in Türkiye & Europe. We won the Top Employer certificate 7th time in a row.

Job Description

• Analyze all mass and targeted CRM & marketing activities to assess effectiveness and optimize strategies,
• Carry out simulations for both commercial and marketing marketing campaigns and share insights to enhance performance,
• Coordinate with global teams to implement machine learning and data science projects locally,
• Develop machine learning models to predict customer behavior and support marketing efforts,
• Draw insights from commercial and marketing activities to improve campaign dynamics and refine strategies,
• Advise on customer segmentation such as RFM and contribute to improving business processes,
• Manage dashboards and create new tools to improve the tracking and visibility of KPI,
• Provide consultancy to various departments on analytical topics.

Qualifications

• Bachelor’s or Master’s Degree in a related quantitative field,
• 2+ years of experience with data analytics, data visualization and reporting in a fast paced environment (Retail experience is a plus),
• Proficiency in SQL - able to write structured and efficient queries on large data sets,
• Proficiency in BI and data visualization platforms (e.g., Looker Studio) with data platforms like Google BigQuery,
• Strong analytical skills with the ability to understand data and identify relationships between data sets,
• Excellent command of both written and spoken English,
• Advanced proficiency in MS Office,
• Excellent communication and storytelling abilities using data,
• Organized, proactive, and focused on achieving success through teamwork,
• A genuine interest in digital disciplines and stay up to date on trends.

Additional Information

Head Office Working Model is Hybrid in METRO. We're working remotely on Fridays. You can work from anywhere on that day.