Junior Performance Marketing Specialist — UA & Growth

Feraset; Turkey; Remote; TRY 420,000 - 640,000; Full time

Benefits offered by this job

Commuting Support

Meal Compensation

Private Health Insurance

Learning Budget

Job summary

FERASET, an Istanbul-based AI startup, is seeking a hands-on Growth/UA lead to own user acquisition across Meta, Google, TikTok, and emerging channels. You’ll test creatives, manage budgets, and partner with marketing, product, and analytics teams to feed insights back into product decisions.

You’ll run experiments, analyze results, and make daily budget calls while maintaining strong English communication and a passion for AI-enabled mobile experiences.

Qualifications

• Experience in performance marketing for mobile apps or games.
• Familiarity with channels like Meta, Google, TikTok, AppLovin.
• Strong analytical skills and comfort with numbers.
• Curiosity about what makes an ad creative work.
• Proactive, self-directed, startup-paced ownership from day one.
• Excellent written and verbal English communication.
• Interest in AI & mobile consumer products.

Responsibilities

• Launch, scale, and optimize UA campaigns across Meta, Google, TikTok, and other key channels.
• Collaborate with marketing artists and product teams to develop and test creatives.
• Manage 3rd party relationships with Customer Success Managers.
• Own campaign strategy, performance analysis, and continuous A/B testing.
• Allocate budgets effectively for maximum ROI.
• Analyze funnel data using tools like Adjust and AppsFlyer to improve conversion and retention.
• Discover new growth opportunities through channel and format experimentation.
• Help define how we market AI-powered experiences to global audiences.

Skills

Performance marketing

Mobile apps/games

Advertising channels (Meta/Google/TikT

Analytical skills

Creativity in ad optimization

Ownership/startup pace

English communication

AI & mobile products interest

Tools

AppsFlyer

Adjust

Job description

FERASET, an Istanbul-based AI startup, is seeking a hands-on Growth/UA lead to own user acquisition across Meta, Google, TikTok, and emerging channels. You’ll test creatives, manage budgets, and partner with marketing, product, and analytics teams to feed insights back into product decisions.

You’ll run experiments, analyze results, and make daily budget calls while maintaining strong English communication and a passion for AI-enabled mobile experiences.