Growth-Focused Paid Acquisition Manager

Jobgether; Turkey; On-site; TRY 250,000 - 420,000; Full time

Benefits offered by this job

Flexible working hours

Remote work flexibility

Learning budget

28 days paid annual vacation

Job summary

Brainer in Turkey is seeking a data-driven User Acquisition Manager to own paid acquisition campaigns, primarily Meta Ads, driving sustainable growth and profitability. You will manage budgets, audiences, and creatives in collaboration with analytics and product teams, and explore new channels to broaden reach.

You will design structured tests, analyze performance, and iterate to improve CPA, ROAS, and LTV while staying aligned with business goals.

Qualifications

• At least 1 year of hands-on experience managing Meta Ads campaigns.
• Proven experience scaling performance marketing campaigns with measurable results.
• Strong analytical mindset with experience in CPA, ROAS, CTR, CVR, retention, and LTV.
• Experience planning and executing structured A/B tests and making data-driven decisions.
• Good understanding of paid acquisition strategies, campaign management, and audience targeting.
• Ability to work independently, own campaign results, and manage multiple initiatives.

Responsibilities

• Plan, launch, manage, and scale Meta campaigns with focus on sustainable growth.
• Manage campaign structures, budgets, bidding, and audience segmentation for efficiency.
• Analyze results, identify trends, and uncover growth opportunities from data.
• Collaborate with Creative Marketing Manager to optimize ad creatives.
• Design and run structured A/B tests across creatives, audiences, and placements.
• Monitor KPIs (CPA, ROAS, CTR, CVR, retention, LTV) and optimize accordingly.
• Improve attribution models and tracking accuracy with analytics/product teams.
• Identify underperforming campaigns and implement optimization strategies.
• Stay updated on Meta platform changes and new acquisition opportunities.
• Test additional channels like Snapchat, TikTok, AppLovin, etc.

Skills

Meta Ads

A/B testing

Analytics

Budget management

Audience targeting

Campaign optimization

English (B1)

Independent work

Tools

GA4

Amplitude

Tableau

Job description

Brainer in Turkey is seeking a data-driven User Acquisition Manager to own paid acquisition campaigns, primarily Meta Ads, driving sustainable growth and profitability. You will manage budgets, audiences, and creatives in collaboration with analytics and product teams, and explore new channels to broaden reach.

You will design structured tests, analyze performance, and iterate to improve CPA, ROAS, and LTV while staying aligned with business goals.