Jr. Performance Marketing Specialist

Feraset; Turkey; Remote; TRY 420,000 - 640,000; Full time

Benefits offered by this job

Commuting Support

Meal Compensation

Private Health Insurance

Learning Budget

Job summary

FERASET, an Istanbul-based AI startup, is seeking a hands-on Growth/UA lead to own user acquisition across Meta, Google, TikTok, and emerging channels. You’ll test creatives, manage budgets, and partner with marketing, product, and analytics teams to feed insights back into product decisions.

You’ll run experiments, analyze results, and make daily budget calls while maintaining strong English communication and a passion for AI-enabled mobile experiences.

Qualifications

• Experience in performance marketing for mobile apps or games.
• Familiarity with channels like Meta, Google, TikTok, AppLovin.
• Strong analytical skills and comfort with numbers.
• Curiosity about what makes an ad creative work.
• Proactive, self-directed, startup-paced ownership from day one.
• Excellent written and verbal English communication.
• Interest in AI & mobile consumer products.

Responsibilities

• Launch, scale, and optimize UA campaigns across Meta, Google, TikTok, and other key channels.
• Collaborate with marketing artists and product teams to develop and test creatives.
• Manage 3rd party relationships with Customer Success Managers.
• Own campaign strategy, performance analysis, and continuous A/B testing.
• Allocate budgets effectively for maximum ROI.
• Analyze funnel data using tools like Adjust and AppsFlyer to improve conversion and retention.
• Discover new growth opportunities through channel and format experimentation.
• Help define how we market AI-powered experiences to global audiences.

Skills

Performance marketing

Mobile apps/games

Advertising channels (Meta/Google/TikT

Analytical skills

Creativity in ad optimization

Ownership/startup pace

English communication

AI & mobile products interest

Tools

AppsFlyer

Adjust

Job description

FERASET is a fast-growing AI startup based in Istanbul, building mobile apps that people around the world love. Our products have passed 40M+ downloads and consistently rank in the top charts across multiple countries, spanning design, music, video, photo, and utility categories.

Backed by a $4.5M seed round from e2vc and Play Ventures, we're scaling fast and investing heavily in both product and talent. It's a great time to join: the products are proven, the team is still small, and the people who join now will help shape how the company runs as it grows.

The Role

This role owns how our products reach new users. You’ll run user acquisition across Meta, Google, TikTok, and any new channel that proves worth the spend. That means deciding where the budget goes, which creatives get tested next, and what the data is actually telling us. You’ll work closely with our marketing artists, product and analytics teams, so what you learn from data feeds straight into the next round of creatives and into the product itself. You’ll also be our main contact with the Customer Success Managers on our ad platform partners’ side, and you’ll help shape how we present AI-powered experiences to audiences around the world.

This is a hands-on role from day one. You’ll launch campaigns, read results, and make budget calls yourself, often within the same day. If you like running many small experiments to find the one that works, and you’re comfortable being accountable for the numbers, you’ll thrive here. If you’d rather focus on high-level strategy without working in the ad accounts every day, or you prefer a slower pace with several layers of approval, this probably isn’t the right fit.

What You’ll Be Doing

• Launch, scale, and optimize user acquisition campaigns across Meta, Google, TikTok, and other key channels
• Collaborate closely with marketing artists and product teams to develop and test creative assets
• Manage 3rd party relationships with Customer Success Managers
• Own campaign strategy, performance analysis, and continuous A/B testing
• Manage and allocate budgets effectively for maximum ROI
• Analyze funnel data using tools like Adjust and AppsFlyer to improve conversion and retention
• Discover new growth opportunities through channel and format experimentation
• Help define how we market AI-powered experiences to global audiences

What We’re Looking For

• Exposure to performance marketing, preferably in mobile apps or games
• Familiarity with channels like Meta, Google, TikTok, AppLovin
• Strong analytical skills; comfortable with spreadsheets and numbers
• Curiosity about what makes an ad creative work
• Proactive, self-directed, fast, focused, and responsive; comfortable with ownership from day one and working at a startup-style pace
• Excellent written and verbal English communication skills
• Interest in AI & mobile consumer products

Why FERASET?

We move fast. We care deeply about what we build. And we’re just getting started.

Here’s what makes us different:

• Impact at Scale - Your work will be used by millions of people across the globe
• Ownership from Day 1 - Small team, big responsibility
• Product + AI = Magic - Build the future of creative tools powered by generative AI
• Career Acceleration - Learn faster than anywhere else, grow with the company
• A-Players Only - Work with the best of the best, like a championship team pushing each other to achieve greatness
• Competitive Compensation - We offer highly competitive salaries and real recognition for real work
• Commuting Support - Monthly transportation allowance for hybrid/office work
• Meal Compensation - Daily meal card for a healthy and satisfying lunch
• Private Health Insurance - Premium coverage to keep you safe
• Learning Budget - Yearly education support to level up your skills