Social Media & Influencer Growth Lead

Feraset; Fatih; Hybrid; TRY 350,000 - 550,000; Full time

Benefits offered by this job

Commuting allowance

Daily meal card

Private health insurance

Learning budget

Competitive compensation

Job summary

FERASET is an AI startup based in Istanbul. You will own our apps’ social media presence, leading influencer collaborations and shaping the platform’s content strategy.

We value a proactive, data-driven marketer with a strong sense for creator economics and the ability to drive growth across global markets. Hybrid work, competitive compensation, and learning opportunities are offered.

Qualifications

• 3+ years of experience in social media and influencer marketing, with end-to-end process experience.
• Strong commercial judgment; able to evaluate creator pricing and structure partnerships.
• Excellent written and verbal English communication skills.

Responsibilities

• Lead influencer collaborations end-to-end: scouting, deal structuring, negotiation and execution.
• Build and maintain strong relationships with influencers and ensure professional communication.
• Own the social media roadmap and content strategy across apps; translate goals into channel plans and experiments.
• Create a pipeline of platform-native content ideas based on trends and performance data.
• Engage with communities via comments, DMs, and mentions; align organic and paid strategies.
• Analyze and report campaign results with a data-driven approach; use dashboards and tools for management.
• Support content production with basic editing as needed; leverage AI tools to move faster.

Skills

Influencer marketing

Social media strategy

Negotiation & deal structuring

Analytics & data interpretation

English communication

Job description

FERASET is a fast-growing AI startup based in Istanbul, building globally successful mobile apps powered by AI. With 40M+ downloads, our products are consistently ranked among the top charts in multiple countries.

Backed by a $4.5M seed investment from top-tier global VCs, we’re scaling rapidly and investing in both product and talent. We’re building long-term, deeply creative, and useful AI experiences across design, music, video, photo, and utility categories.

If you’re looking to join a fast-moving, product-driven team and create apps loved by millions, you’re in the right place. You will be the owner of our apps’ social media presence: deciding what we should say, where we should say it, how we should show up, and what we should test next.

What You’ll Be Doing

• Lead and manage influencer collaborations end-to-end: scouting, deal structuring, negotiation, and execution.
• Build and maintain strong relationships with influencers, ensuring professional yet dynamic communication.
• Own the social media roadmap and content strategy across our apps, translating business and growth goals into clear channel plans, content pillars, and experiments.
• Build a continuous pipeline of platform-native content ideas, formats, hooks, and experiments based on trends, audience insights, and performance data.
• Engage with communities through comments, DMs, and mentions.
• Coordinate with marketing teams to align organic and paid content strategies.
• Analyze and report campaign results, structuring insights with a data-driven, performance-oriented approach.
• Use dashboards, panels, and social media tools effectively for campaign management.
• Apply basic editing skills to support content production as needed.
• Leverage AI tools actively in daily workflows to move faster and smarter

What We're Looking For

• 3+ years of experience in social media and influencer marketing, having run the full 360° process end-to-end from strategy to execution.
• High potential, ambitious, sharp mind: you don't wait for instructions, you make things happen.
• Strong decision-making skills and excellent follow-through; someone who can own projects and keep them moving without hand-holding.
• Strong commercial judgment and understanding of creator economics; able to evaluate creator pricing, negotiate effectively, and structure partnerships based on expected performance rather than follower count alone.
• Sharp eye for how organic creator content connects with paid acquisition; able to identify winning UGC and collaborate with Performance Marketing teams to turn it into scalable paid creatives.
• Familiarity with creator whitelisting, paid amplification, content licensing, usage rights, exclusivity, and influencer disclosure requirements.
• A team player who collaborates smoothly and communicates with energy and clarity.
• Strong design sensibility and an eye for art/aesthetics: you know what looks good and why.
• Deep familiarity with what's trending on social media, particularly in the US market.
• A good read on social media psychology: you understand what makes people stop, engage, and share.
• Structured thinker with strong analytical skills; you enjoy making sense of numbers and reports.
• Gen Z mindset: up-to-date with trends, memes, and the ever-changing social media landscape.
• Comfortable working at a startup-style pace: proactive, self-directed, fast, and responsive.
• Excellent written and verbal English communication skills.

Why FERASET?

We move fast. We care deeply about what we build. And we’re just getting started.

Here’s what makes us different:

• Impact at Scale - Your work will be used by millions of people across the globe
• Ownership from Day 1 - Small team, big responsibility, no micromanagement
• Product + AI = Magic - Build the future of creative tools powered by generative AI
• Career Acceleration - Learn faster than anywhere else, grow with the company
• A-Players Only - Work with the best of the best, like a championship team pushing each other to achieve greatness
• Competitive Compensation - We offer highly competitive salaries and real recognition for real work
• Commuting Support - Monthly transportation allowance for hybrid/office work
• Meal Compensation - Daily meal card for a healthy and satisfying lunch
• Private Health Insurance - Premium coverage to keep you safe
• Learning Budget - Yearly education support to level up your skills