Growth Manager (Mid/Senior)

Codeway; Şişli; On-site; TRY 420,000 - 640,000; Full time

Benefits offered by this job

Best workplaces

Competitive compensation

Meal compensation

Full health benefits

Pet adoption support

Job summary

Codeway defines the performance marketing role, inviting a versatile candidate who can analyze data, generate creative ad ideas, and drive global user acquisition strategies. You will manage relationships with networks and agencies, work closely with product teams, and contribute to strategic growth decisions.

The ideal candidate is an all-rounder with strong communication skills, a hands-on work style, and a deep curiosity about growth across mobile platforms.

Qualifications

• 2+ years in performance marketing or a related field.
• Strong interest in mobile marketing, data, and creative production.
• Excellent communication and collaborative skills.
• Willingness to own projects and push for growth.

Responsibilities

• Own end-to-end user acquisition strategies for an app.
• Develop, test, and optimize creatives; hypothesize and feedback.
• Manage UA campaigns across Meta, TikTok, Google, and other networks.
• Build relationships with external partners and agencies; monitor network partnerships.
• Create and monitor BI dashboards to track KPIs and scale campaigns.
• Collaborate with product teams to understand user motivations and monetize effectively.

Skills

Performance marketing

Data analysis

Creative production

English fluency

Job description

ABOUT CODEWAY

Codeway builds category-leading consumer AI apps on mobile and web, at global scale.

600M+ downloads. 60+ apps. 400+ builders across Barcelona and İstanbul. Completely bootstrapped. No board. Profitable since year two.

Small teams move faster than big ones. But they need big resources to win at scale. Nobody starts from zero. The problem decides the solution, not us.

We turn category wins into six focused vertical companies: Wishlabs (AI Creativity), Wellture (Wellness), Learna (Education), Sparked (Media), Cosmic Jam (Entertainment), and Catalyst Apps (Utilities & Productivity). Each has full ownership and the depth to go further than anyone else in its space.

Codeway HQ powers them all. One platform. One team that finds and grows builders. One set of guardrails. Every idea born here starts with an unfair advantage: the platform, the people, and the profits of every product before it. That’s the system.

Turns out you can do both.

Move like an indie. Hit like a giant.

POSITION

At Codeway, we’re redefining the performance marketing role. Here, you won’t just analyze data and optimize campaigns; you’ll also participate in creative discussions, manage global network relationships, and contribute to strategic decisions that shape Codeway’s future vision.

The ideal candidate is an exceptional all-rounder: good with people, comfortable with data, a self-starter who’s not afraid of failing, capable of generating creative ad ideas, and deeply curious about all aspects of growth.

WHAT YOU’LL DO

• Claim 360 ownership of an app’s marketing & execute end-to-end user acquisition strategies.

• Manage the Creative Pipeline. Develop and test creatives: come up with ideas, propose hypotheses, monitor implementation, and give feedback.

• Manage and optimize user acquisition campaigns across Meta, TikTok, Google and other networks.

• Build meaningful relationships with external partners and agencies, and manage collaborations with ad networks such as Meta London, TikTok Dubai, Apple London, and Google Dublin teams.

• Build and monitor BI dashboards for insights, and ensure campaigns achieve target KPIs while scaling.

• Collaborate closely with the product team to understand user motivations and shape effective monetization strategies.

• Take additional responsibilities to grow your app. Get creative, think beyond performance marketing, and apply out-of-the-box growth-hacking techniques.

WHAT YOU’LL BRING

• Experience. You have a minimum of 2 years of experience in performance marketing or a related field, with a solid foundation and a strong desire to further your growth.

• Passion. Passion for mobile marketing, data, creative production.

• Take the wheel. You’re ready to get your hands dirty. You’re hard-working, you refuse to give up until achieving what you want to get. You’re result-driven and always aim for excellence in the work you do.

• Ownership. We want you to be ready to own every aspect of your project. You’ll don’t be a newcomer here; you’ll own your thing.

• Cool vibe. You’re open to constructive criticism and feedback. You’re ready to improve yourself accordingly.

• Excellent communication skills. You’ll wear multiple hats as you work with marketing artists, product managers, external partners, and your peers within the performance team.

• Excellent command of English. You’ll manage a creative pipeline that mainly targets the United States audience, and manage joint partnerships with external networks and agencies.

WHAT WE OFFER

• Great Place to Work. As our top team member, you’ll be a part of a fast-growing startup and have the privilege to enjoy our accredited “BEST WORKPLACES” environment, ranked first among all workplaces.
• A Competitive Compensation Package. Long story short, we take care of you.
• A Meal Compensation. That is actually enough for a decent & nutritious lunch, we’re not following the industry standard.
• Full Health Benefits. To keep you away from all the trouble, we provide unlimited private health insurance and cover the HPV vaccine.
• Pet Adoption Support. We cover the primary healthcare expenses, parasite vaccinations, and microchip costs that may arise within the first year after employees