Istanbul UA & Mobile Growth Manager

SevenApps; Fatih; On-site; TRY 350,000 - 550,000; Full time

Benefits offered by this job

Competitive net salary/private health

Learning budget

AI-augmented workflow

Quarterly team experiences

MultiSport membership

Job summary

SevenApps is seeking a Mid-Level User Acquisition Manager to plan, execute, and optimize paid acquisition for our mobile app portfolio. This role focuses on mobile app growth and spans campaign setup, creative testing, attribution, and LTV-driven optimization.

You will collaborate with performance marketing, product, and design teams to identify growth opportunities across Google Ads and Meta Ads, using analytics to drive actionable insights.

Qualifications

• 2–4 years of hands-on experience in user acquisition / performance marketing.
• Hands-on experience managing paid acquisition campaigns for mobile apps.
• Strong experience with Google Ads and Meta Ads.
• Good understanding of the mobile app marketing funnel from install to activation, retention and monetization.
• Experience working with mobile attribution platforms such as AppsFlyer, Adjust, or similar tools.

Responsibilities

• Develop, launch, and optimize user acquisition campaigns for multiple mobile applications.
• Manage campaigns across platforms such as Google Ads and Meta Ads.
• Analyze campaign performance across metrics including CPI, CPA, ROAS, retention, and LTV.
• Use attribution and analytics data to evaluate acquisition quality beyond initial conversion.
• Run A/B tests across creatives, audiences, funnels, and campaign structures.
• Collaborate closely with the design team to develop and iterate high‑performing ad creatives.
• Identify patterns across creatives and campaigns and turn performance data into actionable insights.
• Analyze user behavior, cohorts, and retention to support acquisition decisions.
• Build clear performance reports and communicate key findings to the team.
• Monitor competitor activity, market trends, and emerging mobile growth strategies.
• Continuously test new channels, campaign structures, creatives, and growth hypotheses.

Skills

Performance marketing

Google Ads

Meta Ads

A/B testing

Analytics

Mobile app funnel

Ownership mindset

Job description

SevenApps is seeking a Mid-Level User Acquisition Manager to plan, execute, and optimize paid acquisition for our mobile app portfolio. This role focuses on mobile app growth and spans campaign setup, creative testing, attribution, and LTV-driven optimization.

You will collaborate with performance marketing, product, and design teams to identify growth opportunities across Google Ads and Meta Ads, using analytics to drive actionable insights.