Istanbul TikTok LIVE Growth Lead

CreatorLab; Fatih; On-site; TRY 900,000 - 1,300,000; Full time

Job summary

CreatorLab is seeking a hands-on Country Manager to launch and lead its TikTok LIVE agency in Istanbul, Türkiye. You will build the operation from the ground up—from hiring the first team to growing a roster of creators—with full accountability for performance, people, and growth in the market.

This role rewards an entrepreneurial leader who can establish foundations, scale revenue, and forge strong partnerships with the TikTok LIVE team in Türkiye while reporting to senior management on

Qualifications

• 3+ years in talent management, influencer marketing, live streaming, or a creator agency
• Proven experience building and leading a team
• Track record of owning targets and delivering revenue growth
• Strong understanding of live streaming platforms (TikTok LIVE or similar)
• Data-driven and comfortable with performance metrics and dashboards
• Strong communication and negotiation skills with creators and partners
• Highly organized with strong execution and follow-through
• Fluent in Turkish and English

Responsibilities

• Own the country P&L, revenue targets, and overall business performance
• Build the local team from scratch, define roles, hire, and onboard
• Design team structure, workflows, and reporting for the new market
• Lead creator recruitment and onboarding to build a high-quality roster
• Set and enforce creator performance benchmarks, including LIVE days, hours, and revenue targets
• Track creator and agent performance weekly and act quickly on underperformance
• Set up compensation and commission structures for creators and internal teams
• Identify high-potential creators early and build growth plans around them
• Build a strong relationship with the TikTok LIVE team in Türkiye
• Report regularly to senior management on results, risks, and plans

Skills

Talent management

Revenue growth

Leadership

Data-driven

Communication

Education

Bachelor’s degree or equivalent

Tools

Dashboard tools

Job description

CreatorLab is seeking a hands-on Country Manager to launch and lead its TikTok LIVE agency in Istanbul, Türkiye. You will build the operation from the ground up—from hiring the first team to growing a roster of creators—with full accountability for performance, people, and growth in the market.

This role rewards an entrepreneurial leader who can establish foundations, scale revenue, and forge strong partnerships with the TikTok LIVE team in Türkiye while reporting to senior management on