Head of Marketing - B2B/B2B2C Growth & Digital

Boyden; Fatih; Sur place; TRY 900 000 - 1 500 000; Plein temps

Résumé du poste

Boyden seeks a hands-on Head of Marketing for a leading multinational B2B/B2B2C group operating in Türkiye. You will own end-to-end marketing strategy, brand management, digital growth, e-commerce, CRM, customer experience and new services development.

Reporting to the General Manager, you will lead a high-impact team, manage agencies, and drive cross-functional commercial initiatives across markets while shaping the marketing agenda and ensuring execution excellence.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics or a related field; postgraduate qualification is advantageous.
• At least 10 years of progressive experience across marketing, business development or related functions.
• Demonstrated responsibility for a broad marketing agenda, preferably within multinational wholesale, B2B or B2B2C.
• Strong experience in strategic marketing, brand management, digital marketing, customer experience and market research.
• Proven exposure to e-commerce, CRM, customer-lifecycle management, segmentation and marketing analytics.

Responsabilités

• Develop the annual marketing strategy, priorities, objectives and action plans in line with company goals.
• Manage brand positioning, corporate identity and integrated marketing communications.
• Plan and manage the marketing budget, prioritising resources and monitoring expenditure.
• Lead campaigns, content, digital channels, exhibitions, events and marketing materials.
• Monitor and improve marketing’s contribution to sales objectives and customer needs.
• Identify and evaluate new business opportunities, customer segments and growth areas.
• Support development of collaborations with strategic customers and partners.
• Coordinate initiatives relating to new services, solutions and revenue models.
• Translate customer and market insights into commercially viable opportunities.
• Collaborate with global and regional teams on relevant business development initiatives.
• Develop and implement the strategy and roadmap for value-added services.
• Strengthen the value proposition, delivery model and growth potential of services across segments.
• Work with functions on service pricing, revenue tracking, SAP records and performance measurement.
• Promote knowledge sharing and alignment with global teams and subsidiaries.
• Lead customer segmentation, journey and value-proposition initiatives.
• Generate insights through NPS, interviews, market research and feedback.
• Identify customer-experience improvement areas and translate into action plans.
• Support a consistent and differentiated customer experience across channels.

Connaissances

Brand management

Digital marketing

E-commerce

CRM

Customer experience

Strategic thinking

Leadership

Budget management

Market research

Cross-functional collaboration

Formation

Bachelor’s degree in Marketing/Business

Postgraduate qualification advantageous

Outils

SAP

CRM platforms

Marketing automation

Web analytics

E-commerce platforms

Description du poste

Boyden seeks a hands-on Head of Marketing for a leading multinational B2B/B2B2C group operating in Türkiye. You will own end-to-end marketing strategy, brand management, digital growth, e-commerce, CRM, customer experience and new services development.

Reporting to the General Manager, you will lead a high-impact team, manage agencies, and drive cross-functional commercial initiatives across markets while shaping the marketing agenda and ensuring execution excellence.