Head of Marketing

Devotel LTD.; Maltepe; On-site; TRY 600,000 - 900,000; Full time

Job summary

Devotel is seeking a Head of Marketing to own its brand, content and global marketing execution across CPaaS and telecom products. You will lead a hands-on team, set strategy, and drive campaigns, website, events, video, social and email.

Work with Sales, BD, Product, Design and Engineering, and agencies; localization for markets while maintaining global brand standards and measuring impact with KPIs.

Qualifications

• Bachelor’s degree in Marketing or related field required.
• At least 5+ years in B2B marketing, preferably SaaS/telecom.
• Minimum 2 years in people management and coaching.
• Proven brand ownership and end-to-end campaigns.
• Strong design sense and ability to direct teams.
• Knowledge of SEO, website management and UX basics.
• Hands-on with social media, email, and performance marketing.
• Experience planning trade shows or events.
• Data-driven with KPI setting and analytics.
• Excellent English communication and stakeholder skills.
• Experience with product launches and multi-brand management.
• Familiarity with AI tools for content/video production.

Responsibilities

• Own the brand voice, identity and experience across touchpoints.
• Set visual direction for marketing content and materials.
• Build content strategy for website, blog, social, email and sales enablement.
• Lead video production end to end and localization for markets.
• Coordinate with Sales, BD, Product, Design and Engineering.
• Plan campaigns, calendar and global launches.
• Brief and steer performance marketing and lead generation.
• Track performance with KPIs and optimize ROI.
• Manage websites and UX/UI updates with teams.
• Support sales with proposals and marketing assets.

Skills

B2B marketing experience

Team leadership

Brand ownership

Content strategy

Campaign management

English fluency

Education

Bachelor's degree in Marketing, Communications, Design or related field

Tools

CMS (Content Management System)

SEO tools

Email marketing platforms

Social media management tools

Job description

Devotel is a leading player in the telecommunications industry, delivering high-quality voice and SMS solutions worldwide. Through our wholesale voice and SMS services, we connect operators and partners across the globe.

Devotel is looking for a Head of Marketing to own its brand, content and marketing execution across all products and sub-brands, for global B2B audiences in the CPaaS and telecom space.

This is a hands-on leadership role with a team with direct reports. You will set the brand and content strategy, then drive it to delivery: campaigns, website, events, video, social and email. You will work daily with Sales, Business Development, Product, Design and Engineering, as well as agencies and freelancers.

What You'll Do

• Own Devotel's brand voice, visual identity and brand experience across all digital and physical touchpoints, products and sub-brands.
• Set the visual direction for all marketing content and branded materials, and approve final output.
• Evolve the corporate identity as the company, its products and its markets grow.
• Build and run content strategy for the website, blog, social media, email, sales enablement and internal assets, aligned with SEO and funnel logic.
• Manage production of blog articles, social posts, landing pages, campaign copy, infographics and presentations with in-house designers, agencies and freelancers.
• Lead video production end to end, including AI and animated videos: brief, script, storyboard, production, revisions and quality control.
• Drive localization so content stays culturally relevant across markets while staying consistent with the global brand.
• Own the marketing calendar: seasonal campaigns, product marketing activities and global launches.
• Brief and steer performance marketing and lead-generation campaigns for each product.
• Plan and run email marketing campaigns and corporate announcements.
• Track and report performance across brand, content and digital channels, and use the data to improve messaging, format and ROI.
• Oversee the websites of Devotel and its products: development, UX/UI improvements, content updates and design implementation.
• Write clear briefs for design and engineering teams and keep UX/UI work on standard and on schedule.
• Review new and existing product features from a user and market perspective, give feedback to product teams, and sharpen product positioning and key messages.
• Manage social media for all product groups: content ideas, publishing, community management and regular performance reporting.
• Lead preparation and execution of trade shows, exhibitions and events: pre-event, on-site and post-event.
• Deliver event materials from concept to final delivery: visual design, corporate presentations and animated videos, based on Sales and BD needs.
• Support Sales and BD with presentations, proposals and sales materials, and collect client success stories.
• Act as the link between Marketing and all product teams, including platform access, tool integrations and operational issues.

Desired Skills

• Bachelor's degree in Marketing, Communications, Design or a related field.
• 5+ years of B2B marketing experience, ideally in SaaS, CPaaS, telecom or tech.
• At least 2 years of experience managing a team, including hiring, coaching and performance reviews.
• Proven record of owning a brand and running content and campaigns end to end.
• Strong eye for design, with experience directing designers, agencies and video production.
• Working knowledge of website management, UX/UI principles and SEO.
• Hands‑on experience with social media, email marketing and performance marketing.
• Experience planning trade shows or events.
• Data‑driven: comfortable setting KPIs, reading analytics and reporting results.
• Excellent written and spoken English; strong project management and stakeholder skills.
• Experience working with product teams on positioning or feature launches.
• Experience managing multiple brands or products at once.
• Familiarity with AI tools for content and video production.