Global SEO & Performance Marketing Lead

Devotel LTD.; Fatih; On-site; TRY 300,000 - 600,000; Full time

Job summary

Devotel LTD. is seeking an SEO & Performance Marketing Specialist to grow the digital visibility of our technology brands in international markets.

You will own organic and paid channels, from strategy through execution and optimisation, working with the Growth Marketing Manager to drive qualified leads and conversions. You should be analytical with hands-on experience in technical SEO and ad platforms, capable of managing multiple brands, setting KPI dashboards, and making data-driven

Qualifications

• 3–5 years of experience in digital marketing, SEO or performance marketing.
• Hands-on experience with technical and on-page SEO.
• Proven ability to run Google Ads and paid social campaigns.
• Familiarity with GEO and AI-powered search platforms.
• Comfortable using GA4, GSC and GTM for tracking and optimization.
• Experience with conversion tracking, reporting and dashboards.

Responsibilities

• Build and run SEO strategies across our brands, with audits, keyword research and site improvements.
• Develop GEO strategies to boost visibility on AI-powered platforms and measure results.
• Plan, launch and optimize Google Ads campaigns, including targeting and A/B tests.
• Run paid social campaigns on LinkedIn Ads and Meta Ads with the design team.
• Set up and monitor conversion tracking with GA4, GSC and GTM.
• Analyze traffic and funnels, run CRO tests and improve landing pages.
• Track KPIs like CPC, CPA, CPL, CAC and build dashboards for regular reporting.
• Own channel performance from start to finish, coordinating with marketing, sales and development teams.

Skills

Analytical mindset

Multi-brand management

Campaign optimization

English proficiency

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

LinkedIn Ads

Meta Ads

GA4

Google Tag Manager

Google Search Console

Ahrefs

Semrush

Screaming Frog

Job description

Devotel LTD. is seeking an SEO & Performance Marketing Specialist to grow the digital visibility of our technology brands in international markets.

You will own organic and paid channels, from strategy through execution and optimisation, working with the Growth Marketing Manager to drive qualified leads and conversions. You should be analytical with hands-on experience in technical SEO and ad platforms, capable of managing multiple brands, setting KPI dashboards, and making data-driven