Growth Marketing Lead — Remote & Flexible

Armut / HomeRun; Fatih; Presencial; TRY 180.000 - 240.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Stock options

Learning fund

Flexible hours

Work from home

Social events

Descripción de la vacante

Armut / HomeRun is seeking a motivated Marketing Specialist to plan, launch, and optimize digital campaigns across YouTube, CTV, and programmatic channels in 14 countries. You will run A/B tests and translate data into actionable insights.

You will work with Google Ads, DSPs, and GA4, help allocate budgets, and support measurement and attribution efforts. Fluency in English and Turkish, strong analytics, and proactive ownership are essential.

Formación

• 1–2 years of experience in digital/performance marketing.
• Hands-on with Google Ads and/or DSPs.
• Familiarity with brand-performance channels (YouTube, CTV, display).
• Experience with GA4 or similar analytics tools.
• Strong analytical skills to drive decisions.
• Fluent in English and Turkish; good communication.
• Curious, proactive, and ownership-driven mindset.
• Ability to work in fast-paced, ambiguous environments.

Responsabilidades

• Plan, launch, and optimize full-funnel marketing campaigns across platforms such as YouTube, CTV, programmatic display, and Google Ads across 14 countries.
• Run A/B tests on creatives, audiences, and channel strategies for both brand and performance initiatives.
• Analyze cross-channel performance and translate data into actionable insights to improve efficiency and scale.
• Support budget allocation and in-flight optimizations to maximize ROI and grow targets.
• Contribute to measurement and attribution efforts across web and app environments.

Conocimientos

Digital marketing

Analytics

Google Ads

GA4

Turkish

Communication

Educación

Bachelor's or Master's degree

Herramientas

Google Ads

DSPs

GA4/Analytics tools

Descripción del empleo

Armut / HomeRun is seeking a motivated Marketing Specialist to plan, launch, and optimize digital campaigns across YouTube, CTV, and programmatic channels in 14 countries. You will run A/B tests and translate data into actionable insights.

You will work with Google Ads, DSPs, and GA4, help allocate budgets, and support measurement and attribution efforts. Fluency in English and Turkish, strong analytics, and proactive ownership are essential.