Growth Marketing Associate Manager

Armut / HomeRun; Fatih; On-site; TRY 180,000 - 240,000; Full time

Benefits offered by this job

Stock options

Learning fund

Flexible hours

Work from home

Social events

Job summary

Armut / HomeRun is seeking a motivated Marketing Specialist to plan, launch, and optimize digital campaigns across YouTube, CTV, and programmatic channels in 14 countries. You will run A/B tests and translate data into actionable insights.

You will work with Google Ads, DSPs, and GA4, help allocate budgets, and support measurement and attribution efforts. Fluency in English and Turkish, strong analytics, and proactive ownership are essential.

Qualifications

• 1–2 years of experience in digital/performance marketing.
• Hands-on with Google Ads and/or DSPs.
• Familiarity with brand-performance channels (YouTube, CTV, display).
• Experience with GA4 or similar analytics tools.
• Strong analytical skills to drive decisions.
• Fluent in English and Turkish; good communication.
• Curious, proactive, and ownership-driven mindset.
• Ability to work in fast-paced, ambiguous environments.

Responsibilities

• Plan, launch, and optimize full-funnel marketing campaigns across platforms such as YouTube, CTV, programmatic display, and Google Ads across 14 countries.
• Run A/B tests on creatives, audiences, and channel strategies for both brand and performance initiatives.
• Analyze cross-channel performance and translate data into actionable insights to improve efficiency and scale.
• Support budget allocation and in-flight optimizations to maximize ROI and grow targets.
• Contribute to measurement and attribution efforts across web and app environments.

Skills

Digital marketing

Analytics

Google Ads

GA4

Turkish

Communication

Education

Bachelor's or Master's degree

Tools

Google Ads

DSPs

GA4/Analytics tools

Job description

Armut / HomeRun / ProntoPro is a leading international local services marketplace, connecting people with trusted professionals across 26,000+ services. We have surpassed 50 million service requests across our platforms, helping people get their tasks done with a network of over 2 million professionals. Today, our three brands operate across 14 countries in the EMEA region, with a significant market presence in Italy, Turkey, Romania, Spain, and the UK. With a strong presence across both web and mobile apps, we are building a seamless experience for finding and hiring trusted service providers.

Our purpose is to make access to quality local services easy by leveraging the latest technologies, data, and AI. As we continue to grow internationally, we are expanding our presence across the EMEA region and investing in our products and mobile experience to serve local needs at scale.

Our strength is rooted in our core values: customer-first thinking, data-driven problem-solving, and continuous learning. These values have enabled us to transform the local services industry, and we’ll continue to do so on a global scale. We offer a world-class working environment where entrepreneurial minds can accelerate their careers.

Join us on our journey to become the EMEA leader in the local services marketplace!

You Will:

• Plan, launch, and optimize full-funnel marketing campaigns across platforms such as YouTube, Connected TV, programmatic display and Google Ads, in 14 countries where we operate;
• Execute a test-and-learn approach by running A/B tests on creatives, audiences, and channel strategies across both brand and performance initiatives;
• Analyze cross-channel campaign performance and translate data into clear, actionable insights to improve efficiency and scale;
• Support budget allocation and in-flight optimizations to maximize ROI and achieve growth targets;
• Contribute to measurement and attribution efforts, ensuring accurate tracking across web and app environments;
• Stay up to date with emerging trends in digital media, especially in video, CTV, and programmatic ecosystems;
• Identify and propose new growth opportunities across channels, audiences, and creative strategies.

You Are:

• Bachelor’s or Master’s degree in Engineering, Economics, Business, or a related field;
• 1–2 years of experience in digital/performance marketing, ideally with exposure to brand campaigns and video channels;
• Hands-on experience with Google Ads and/or DSPs;
• Familiarity with brand-performance channels such as YouTube, Connected TV (CTV), and programmatic display;
• Experience with Google Analytics (GA4) or similar analytics/reporting tools;
• Strong analytical skills with the ability to interpret data and drive decisions;
• High proficiency in English and Turkish;
• Strong communication and analytical skills;
• Curious and proactive mindset, with an interest in emerging marketing technologies;
• Comfortable working in fast-paced, ambiguous environments with a sense of ownership.

Why Join Us

• Competitive salary and stock options,
• An opportunity to bring impact and change the service market dynamics, in a stimulating and international environment,
• Freedom to test, fail and test again in a fast-paced environment,
• Never-ending growth opportunities supported by learning & development fund,
• Working environment where your success is not judged by a dress code or working hours,
• Extra vacation time, flexible working hours and the possibility to work from home,
• Beach days, theme nights, sports & game events and any other social activity ideas you come up with!

Diversity and Inclusion at Homerun

We believe in a workplace where everyone feels valued and empowered. Our diverse team, hailing from various backgrounds, is the cornerstone of our success. We're committed to creating an inclusive environment for all employees, celebrating different perspectives and fostering a culture of respect.