Growth Marketing Lead - Mobile Games (Remote)

COM Games

Turkey

Remote

TRY 2,519,000 - 4,282,000

Full time

8 hours ago

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Benefits offered by this job

Fully remote

Live game projects

Growth-focused team

Flexible hours

Job summary

COM Games is seeking a Growth Manager to lead user acquisition, creative testing, and growth analysis across our mobile game portfolio. You will manage paid campaigns, set testing strategies, and deliver data-driven insights to scale performance.

Join a fast-moving, fully remote team and own the growth experiments from concept to execution. You’ll work with AppsFlyer, Firebase, and top ad platforms to optimize CPI, ROAS, retention, and LTV while pushing for innovative creatives.

Qualifications

Hands-on UA / growth marketing for at least one shipped mobile game.
Experience in performance marketing or mobile user acquisition.
Strong understanding of CPI, ROAS, retention, LTV and cohort analysis.

Responsibilities

Set up and manage paid acquisition campaigns for mobile games.
Optimize campaigns across Meta, Google, TikTok and other channels.
Define testing strategies for new games including budgets, GEOs and creatives.
Analyze creative performance and contribute to new concepts and briefs.
Track key metrics: CPI, CTR, IPM, CVR, ROAS, retention, LTV, ARPU, cohorts.
Work with AppsFlyer, Singular, Firebase, AdMob, Play Console and App Store Connect.
Identify high-performing campaigns, channels, creatives and audience segments.
Provide data-driven recommendations on scaling, improving or discontinuing initiatives.
Prepare regular reports and insights for testing, optimization and scaling.