Senior App Growth Strategist: Activation & Monetization

Aperture; Turkey; À distance; TRY 350 000 - 520 000; Plein temps

Résumé du poste

Aperture is a growth consultancy helping ecommerce and consumer brands scale through paid social and product-led growth. We are hiring a senior Growth role focused on products and apps, owning onboarding, activation, conversion, and retention strategies to drive sustainable ARPU.

You’ll work directly with the founder and client teams to build frameworks and growth audits across the full funnel. We value practical experimentation, rigorous analytics, and clear communication to non-technical

Qualifications

• Proven experience owning onboarding and activation for consumer apps, SaaS, or subscriptions.
• Structured experimentation to improve activation and time-to-value.
• Fluent in ARPU, ARPPU, LTV, payback, and their relationships.
• Strong ability to translate funnel analysis into strategic recommendations for non-technical audiences.

Responsabilités

• Own onboarding flow strategy to drive activation.
• Define activation for each product and client; build system to reach it.
• Develop commitment screen and paywall strategy with A/B tests.
• Shape monetisation strategy: pricing, upsell, trials, expansion revenue.
• Lead retention and lifecycle analysis to sustain ARPU over time.
• Foster a rigorous, fast-moving AB testing culture.
• Conduct client-facing growth audits with actionable recommendations.

Connaissances

Onboarding & activation ownership

Activation optimization

A/B testing

Cohort analysis

Behavioral psychology

Client-facing communication

Cross-functional collaboration

Outils

Mixpanel

Amplitude

PostHog

Braze

Description du poste

Aperture is a growth consultancy helping ecommerce and consumer brands scale through paid social and product-led growth. We are hiring a senior Growth role focused on products and apps, owning onboarding, activation, conversion, and retention strategies to drive sustainable ARPU.

You’ll work directly with the founder and client teams to build frameworks and growth audits across the full funnel. We value practical experimentation, rigorous analytics, and clear communication to non-technical