Growth-Focused Digital Marketing Specialist

Çelik Motor

Ümraniye

On-site

TRY 180,000 - 240,000

Full time

8 days ago

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Job summary

Çelik Motor, part of the Anadolu Group, is seeking a Digital Marketing Specialist for the Kia brand to lead digital campaigns and growth initiatives across social media, SEO, and paid media. You will work closely with agencies and internal teams to optimize budgets and maximize impact.

The role requires a data-driven mindset, strong English skills, and experience with GA4, Firebase, and Adjust. A customer-focused approach and ability to coordinate across marketing, product, and analytics teams

Qualifications

Bachelor’s degree preferably in Engineering, Business Administration, Marketing, Communications, or Advertising.
3–5 years of experience in digital marketing.
Excellent command of English.
Data-driven mindset with hands-on experience using GA4, Firebase, and Adjust.
Strong analytical thinking skills, attention to detail, and willingness to learn.
Enthusiasm for working across diverse digital marketing channels and platforms.
Excellent communication and coordination skills.
Analytical, proactive, curious, and self-motivated with strong sense of responsibility and teamwork.

Responsibilities

Develop digital marketing strategies aligned with marketing and growth objectives.
Plan and manage end-to-end performance marketing across social media, SEO, and paid channels.
Oversee media planning and buying with agencies to optimize budgets.
Measure and optimize campaigns using GA4, AppsFlyer, and other analytics tools.
Prepare weekly and monthly digital performance reports for stakeholders.
Collaborate with marketing, communications, growth, product, and data teams.