Growth Manager: Google Ads & Creative Growth

Codeway; Fatih; On-site; TRY 600,000 - 1,000,000; Full time

Benefits offered by this job

Great Place to Work

Competitive compensation

Meal compensation

Full Health Benefits

Pet adoption support

Macbook and office setup

Gym membership

Training budget

Flexible schedule

English course support

Well-being support

Codebrew coffee shop

Free breakfast

No dress code

Happy hours

Gaming area

Public transport support

Parent support

Massage room

Job summary

Codeway in Istanbul is seeking an all-round Growth/Performance Marketing professional to own end-to-end marketing for a web product. You will manage creatives, run campaigns across Google, Meta and TikTok, and build external partnerships while leveraging BI dashboards for KPI-driven growth.

You’ll collaborate with product to shape monetization strategies, drive growth beyond ads, and enjoy a generous benefits package in a fast-growing startup culture.

Qualifications

• 1+ years of performance marketing experience.
• Hands-on campaign management across Google Ads (Search, Display, YouTube), Meta, TikTok, LinkedIn, RTB, and similar platforms.
• Good communication and presentation skills, translating data into actionable insights.
• Strong analytical and problem‑solving skills.
• Strong command of written and verbal English.
• Experience with Google measurement tools (GA4) and mobile measurement partners (Adjust and/or Appsflyer) is a plus.
• Knowledge of user attribution and conversion tracking across multiple channels is a plus.
• Understanding of big data environments (preferably BigQuery) is a plus.
• Experience with Google Tag Manager is a plus.

Responsibilities

• Own end-to-end marketing. Claim 360 ownership of a web product’s marketing and execute end-to-end user acquisition strategies.
• Manage the creative pipeline. Develop and test creatives by generating ideas, proposing hypotheses, monitoring implementation, and providing feedback.
• Run and optimize campaigns. Manage and optimize marketing campaigns across Google, Meta, TikTok, and other networks.
• Build external partnerships. Build meaningful relationships with external partners and agencies, and manage collaborations with ad network teams.
• Leverage data and dashboards. Build and monitor BI dashboards for insights and ensure campaigns achieve target KPIs while scaling.
• Collaborate with product. Work closely with the product team to understand user motivations and shape effective monetization strategies.
• Drive growth initiatives. Take additional responsibilities to grow your product by thinking beyond performance marketing and applying creative growth-hacking approaches.

Skills

Performance marketing

Campaign management

Data analysis

English proficiency

GA4

Measurement tools

Attribution tracking

BigQuery

GTM

Tools

GA4

Adjust

Appsflyer

BigQuery

Google Tag Manager

Google Ads

Meta Ads

TikTok Ads

Job description

Codeway in Istanbul is seeking an all-round Growth/Performance Marketing professional to own end-to-end marketing for a web product. You will manage creatives, run campaigns across Google, Meta and TikTok, and build external partnerships while leveraging BI dashboards for KPI-driven growth.

You’ll collaborate with product to shape monetization strategies, drive growth beyond ads, and enjoy a generous benefits package in a fast-growing startup culture.