Growth Analytics & Marketing Specialist

CYPIEN AI; Sarıyer; On-site; TRY 180,000 - 240,000; Full time

Job summary

Cypien AI is seeking a Digital Marketing & Analytics Specialist to drive data-driven decisions across web and mobile platforms. You will analyze user behavior, campaign performance, and first-party data to optimize marketing strategies on our Generative Commerce platform.

Collaborating with marketing, growth, and engineering teams, you will build dashboards, perform funnel analyses, design A/B tests, and ensure accurate, privacy-conscious data collection through server-side tracking.

Qualifications

• Bachelor's degree in a quantitative or related field.
• 3+ years in data/marketing analytics or similar role.
• Hands-on with first-party data collection and tracking systems; GA4/GTM a plus.
• Strong SQL skills; BigQuery experience welcome.
• Proficient data visualization in Looker Studio/Tableau/Power BI.
• Excellent Excel and data storytelling capabilities.

Responsibilities

• Analyze user behavior across web and mobile platforms using first-party tracking data.
• Analyze campaign performance data to generate scalable insights (10M+ DAU).</li>
• Perform conversion, funnel, and user journey analyses for the Generative Commerce platform.
• Track KPIs and prepare performance reports across digital channels.
• Build dashboards and maintain regular performance reporting.
• Collaborate with marketing, media, growth, and engineering teams to spot data-driven optimizations.
• Design A/B tests, analyze results, and provide actionable insights.
• Own and maintain first-party tracking implementation for privacy-conscious data collection.

Skills

SQL

GA4/GTM

Data visualization

Excel

Python

Data storytelling

First-party data

Server-side tagging

Business acumen

Communication

Education

Bachelor's degree in Statistics, Mathematics, Engineering, Business, Data Science, or a related field

Tools

BigQuery

Looker Studio

Tableau

Power BI

GA4/GTM

Job description

Cypien AI is seeking a Digital Marketing & Analytics Specialist to drive data-driven decisions across web and mobile platforms. You will analyze user behavior, campaign performance, and first-party data to optimize marketing strategies on our Generative Commerce platform.

Collaborating with marketing, growth, and engineering teams, you will build dashboards, perform funnel analyses, design A/B tests, and ensure accurate, privacy-conscious data collection through server-side tracking.