Analytics-driven FMCG Brand Manager, Digital & Innovation

Tat Gıda; Fatih; On-site; TRY 600,000 - 800,000; Full time

Job summary

Tat Gıda is seeking a Brand Manager to lead its marketing efforts and strengthen its presence in the Turkish market. The role requires strategic planning, campaign leadership across ATL/BTL and digital channels, and close collaboration with internal teams and agencies.

Ideal candidates bring at least five years of FMCG marketing experience, strong analytical skills, proficiency with Nielsen/Ipsos data, and excellent English communication.

Qualifications

• Minimum 5 years of marketing experience, preferably FMCG.
• Strong analytical mindset and strategic thinking skills.
• Experience with Nielsen / Ipsos data analysis is a plus.
• Excellent command of English.
• Strong communication, project management and teamwork skills.

Responsibilities

• Develop and execute annual brand plans aligned with company objectives
• Lead integrated marketing campaigns across ATL, BTL and digital channels
• Monitor brand performance, category trends and competitive landscape
• Manage innovation pipeline including new product launches and renovations
• Collaborate with agencies and cross-functional teams to deliver impactful campaigns
• Plan and manage marketing budget and track campaign performance
• Strengthen digital presence through social media and e-commerce initiatives

Skills

Marketing

Analytics

Strategic thinking

Nielsen / Ipsos data analysis

English

Communication

Project management

Teamwork

Tools

Nielsen data tools

Job description

Tat Gıda is seeking a Brand Manager to lead its marketing efforts and strengthen its presence in the Turkish market. The role requires strategic planning, campaign leadership across ATL/BTL and digital channels, and close collaboration with internal teams and agencies.

Ideal candidates bring at least five years of FMCG marketing experience, strong analytical skills, proficiency with Nielsen/Ipsos data, and excellent English communication.