Asistente de Mercadeo — Estrategias Digitales & Branding

OPEN Español; Muratpaşa; On-site; TRY 400,000 - 700,000; Full time

Job summary

OPEN Español in Türkiye seeks a dynamic digital marketing specialist to analyze campaigns, coordinate with external consultants, and guide budget decisions. You will manage branding, SEO content, social media, email campaigns, and travel-content creation across Türkiye to engage diverse customer demographics.

The role requires creative storytelling, data-driven optimization, and close collaboration with the CEO and marketing director to drive leads and sales across three websites.

Responsibilities

• Analyze results daily and weekly for Google Ad campaigns
• Act as point of contact for outsourced digital marketing expert consultants
• Advise CEO and Marketing Dir. on proposed budget or strategy changes and monitor resulting leads and sales
• Maintain competitive and innovative user experience on three websites marketing specifically to their varied customer demographics
• Manage branding and messaging on websites, ads, landing pages, and direct mailings
• Evaluate websites for SEO optimization and enact content strategies
• Maintain brand on various review and re-marketing sites like TripAdvisor, TravelStride, Viator
• Organize and maintain posts on social media platforms and direct marketing email campaignsCoordinate with Sales Team to regulate workflow from incoming lead volume and appropriate response time
• Manage production of video, photo, and other graphic assets
• Manage memberships in professional networks and participation in travel marketing events
• Assess and engage with collaboration offers and B2B requests
• Assist in creating and leading innovative projects necessary to stay ahead of industry trends in travel marketing
• Participate in travel experiences throughout Türkiye and create content from these to support

Job description

OPEN Español in Türkiye seeks a dynamic digital marketing specialist to analyze campaigns, coordinate with external consultants, and guide budget decisions. You will manage branding, SEO content, social media, email campaigns, and travel-content creation across Türkiye to engage diverse customer demographics.

The role requires creative storytelling, data-driven optimization, and close collaboration with the CEO and marketing director to drive leads and sales across three websites.