Assistant Marketing Manager

XML International; Fatih; Remote; TRY 3,018,000 - 4,024,000; Full time

Job summary

XML International is seeking an Assistant Marketing Manager to drive marketing initiatives in Türkiye and Israel. The role blends strategic planning with hands-on campaign execution to boost brand visibility, customer engagement and sales growth.

You will collaborate with Sales, Product Marketing, distributors, retailers and agencies, delivering impactful local campaigns across multiple channels and markets with tight project management and clear KPIs.

Qualifications

• 5+ years of experience in Marketing, Channel Marketing, Trade Marketing, Brand Marketing or related discipline.
• Background in Consumer Technology, Consumer Electronics, FMCG or similar consumer-focused industry.
• Experience marketing products such as smartphones, cameras, laptops, computers, tablets or other consumer electronics.
• Strong understanding of retail, e-commerce, digital marketing and distribution channels.
• Proven experience delivering marketing campaigns, promotions and product launches.
• Strong project management, analytical, communication and stakeholder management skills.
• Ability to manage multiple priorities and work across different markets.
• Bachelor's degree in Marketing, Business or related field.

Responsibilities

• Plan and execute localized marketing campaigns, promotional activities, and product launches.
• Support GTM strategies and integrated marketing initiatives.
• Coordinate brand activations, events, trade shows and partner marketing activities.
• Drive marketing initiatives across retail, e-commerce, digital and distribution channels.
• Work with distributors, retailers and e-commerce partners to increase product visibility and sales.
• Support in-store promotions, retail activations and partner training programmes.
• Manage marketing budgets, partner marketing funds and campaign expenditure.
• Monitor campaign effectiveness, sales performance and KPIs.
• Analyse market trends, competitor activity and consumer insights to identify growth opportunities.
• Prepare regular performance reports and business updates.
• Build relationships with internal teams, external agencies, distributors and retail partners.
• Coordinate multiple marketing projects ensuring timely delivery and alignment with objectives.

Skills

Marketing strategy

Channel marketing

Brand marketing

Campaign management

Analytics

Stakeholder management

Education

Bachelor's degree in Marketing

Business or related field

Job description

Industry: Consumer Technology / Consumer Electronics

About the Opportunity

We are looking for a dynamic and commercially driven Assistant Marketing Manager to support marketing activities across Türkiye and Israel.

This is an exciting opportunity for an experienced marketing professional who enjoys combining strategic planning with hands-on campaign execution, driving brand visibility, customer engagement, and sales growth.

Working closely with Sales, Product Marketing, distributors, retail partners, e-commerce platforms, and external agencies, you will play a key role in delivering impactful local marketing initiatives across both markets.

Marketing Campaigns & Brand Activation

• Plan and execute localized marketing campaigns, promotional activities, and product launches.
• Support go-to-market (GTM) strategies and integrated marketing initiatives.
• Coordinate brand activations, events, trade shows, and partner marketing activities.
• Drive marketing initiatives across retail, e-commerce, digital, and distribution channels.
• Work closely with distributors, retailers, and e-commerce partners to increase product visibility and sales.
• Support in-store promotions, retail activations, and partner training programmes.
• Manage marketing budgets, partner marketing funds, and campaign expenditure.
• Monitor campaign effectiveness, sales performance, and marketing KPIs.
• Analyse market trends, competitor activity, and consumer insights to identify growth opportunities.
• Prepare regular performance reports and business updates.
• Build strong relationships with internal teams, external agencies, distributors, and retail partners.
• Coordinate multiple marketing projects, ensuring timely delivery and alignment with business objectives.

What We're Looking For

• 5+ years of experience in Marketing, Channel Marketing, Trade Marketing, Brand Marketing, or a related discipline.
• Background in Consumer Technology, Consumer Electronics, FMCG, or a similar consumer-focused industry.
• Experience marketing products such as smartphones, cameras, laptops, computers, tablets, or other consumer electronic devices would be highly advantageous.
• Strong understanding of retail, e-commerce, digital marketing, and distribution channels.
• Proven experience delivering marketing campaigns, promotions, and product launches.
• Strong project management, analytical, communication, and stakeholder management skills.
• Ability to manage multiple priorities and work effectively across different markets.
• Bachelor's degree in Marketing, Business, or a related field.
• Turkish: Fluent

Why Consider This Opportunity?

This role offers the opportunity to work across two exciting markets, collaborate with regional and international stakeholders, and take ownership of marketing initiatives that directly influence brand performance and commercial growth.

It's an ideal opportunity for a hands-on marketing professional with a strong background in consumer products, retail marketing, and channel development.

If you have a passion for consumer technology, enjoy delivering impactful marketing campaigns, and thrive in a fast-paced, international environment, we'd love to hear from you.