End-to-End Brand Manager, FMCG Growth & Innovation

KOROPLAST Tüketim Maddeleri; Esenyurt; Hybrid; TRY 300,000 - 420,000; Full time

Job summary

Koroplast is seeking an Assistant Brand Manager / Brand Manager to join our Marketing team in Türkiye. The hybrid role requires 2 days per week at the Esenyurt headquarters and offers ownership of brand strategies across Türkiye and export markets.

You will develop and execute local and global brand plans, identify growth opportunities from sales data and consumer insights, lead annual marketing planning and ROI, manage budgets, oversee creative with agencies, drive product launches, and support

Qualifications

• Bachelor’s degree in Business Administration, Economics, Engineering, or a related field.
• 4+ years of experience in brand marketing.
• Proven experience in brand building and strategy development.
• Strong analytical and data-driven mindset.
• Excellent communication and stakeholder management skills.
• Strong project management and multitasking abilities.
• Advanced English (written & spoken) is required.
• Male candidates must have completed military service.

Responsibilities

• Develop and execute local and global brand strategies.
• Identify growth opportunities through sales data, Nielsen insights, and consumer research.
• Lead annual marketing planning and deliver KPIs.
• Own marketing budgets, investments, and ROI performance.
• Lead creative development with agencies (creative & media).
• Drive innovation and new product launches with cross-functional teams.
• Support e-commerce and digital growth initiatives.
• Track global trends; test, learn, and scale new ideas.

Skills

Brand marketing

Analytical mindset

Communication

Stakeholder management

Project management

Multitasking

Advanced English

Education

Bachelor’s degree in Business Administration, Economics, Engineering, or related field

Job description

Koroplast is seeking an Assistant Brand Manager / Brand Manager to join our Marketing team in Türkiye. The hybrid role requires 2 days per week at the Esenyurt headquarters and offers ownership of brand strategies across Türkiye and export markets.

You will develop and execute local and global brand plans, identify growth opportunities from sales data and consumer insights, lead annual marketing planning and ROI, manage budgets, oversee creative with agencies, drive product launches, and support