E-commerce & Digital Activation Lead

Loreal; Fatih; On-site; TRY 300,000 - 420,000; Full time

Job summary

L’Oréal in Turkey is seeking a senior E-commerce & Digital Marketing professional to lead online activation for our brands. You will shape campaigns, optimize consumer journeys, and coordinate with IT, Marketing, and partners to deliver seamless online experiences.

The role requires a strategic mindset, strong data literacy, and English fluency. You will manage budgets, develop CRM initiatives, and drive online performance across brand websites and marketplaces.

Qualifications

• Min 3 years of experience in E-Commerce, Digital Media, and performance marketing.
• Strategic, analytical, able to derive insights from data.
• Experience driving online activation and CRM initiatives.
• Strong collaboration with IT, Marketing, and external agencies.
• Fluency in English.

Responsibilities

• Set the online activation strategy for E-business and own the activation calendar.
• Roll out digital activities and ensure brand consistency across websites.
• Drive online CRM campaigns and improve the consumer journey.
• Manage e-commerce media budget to boost traffic and conversion.
• Collaborate with IT, Marketing, and partners to optimize digital touchpoints.

Skills

E-Commerce

Digital Media

Performance Marketing

Social Media

Content Marketing

English Fluency

Job description

L’Oréal in Turkey is seeking a senior E-commerce & Digital Marketing professional to lead online activation for our brands. You will shape campaigns, optimize consumer journeys, and coordinate with IT, Marketing, and partners to deliver seamless online experiences.

The role requires a strategic mindset, strong data literacy, and English fluency. You will manage budgets, develop CRM initiatives, and drive online performance across brand websites and marketplaces.