E-Commerce Performance Marketing Executive

High5; Fatih; On-site; TRY 180,000 - 280,000; Full time

Job summary

HIGH5 is seeking an experienced E-commerce Performance Marketing Executive to drive digital campaigns, optimize ROAS, and grow online sales for its Turkey market.

You will manage Google Ads, Meta Ads, GA4, SEO/SEM, and retargeting, while collaborating with CRM, analytics, product, and marketing teams to align with commercial objectives.

The role requires 5+ years in performance marketing and strong English, ROI focus, and budget oversight.

Qualifications

• Bachelor's degree in a relevant field.
• Minimum 5 years of experience in Performance Marketing, preferably in retail/e-commerce/sports/lifestyle.
• Strong written and spoken English proficiency.
• Strong knowledge of Google Ads, Meta Ads and GA4.
• Hands-on experience with SEO, SEM, retargeting and digital advertising models.
• Strong understanding of ROAS, conversion rate, revenue, CPA and CAC.
• Experience in digital media budget and agency management.
• Strong reporting and analytical skills.
• Analytical mindset focused on results and sales performance.

Responsibilities

• Plan and execute digital performance marketing campaigns aligned with HIGH5’s brand, e-commerce sales, and growth objectives.
• Manage and optimize campaigns across Google Ads, Meta Ads, and other digital performance channels.
• Manage relationships with Performance Marketing, SEO, and Analytics agencies and oversee related budgets.
• Analyze and optimize digital media investments based on ROAS, revenue, conversion rate, and CAC.
• Monitor the performance of all traffic channels and provide regular reporting through relevant analytics platforms.
• Analyze campaign, category, and product performance and develop actionable strategies to increase sales and conversion rates.
• Develop audience and campaign strategies to drive new customer acquisition and retargeting activities.
• Collaborate closely with CRM, e-commerce, product, and marketing teams to ensure performance marketing activities are aligned with the overall customer journey and commercial objectives.
• Take an active role in SEO initiatives and monitor activities aimed at improving organic traffic and sales performance.
• Stay up to date with digital advertising technologies, platform developments, and industry trends, and identify new opportunities to continuously improve performance.

Skills

Performance marketing

Google Ads

Meta Ads

GA4

SEO/SEM

Budget management

Campaign optimization

Analytics reporting

English proficiency

Education

Bachelor's degree in a relevant field

Tools

Google Ads

Meta Ads

GA4

SEO tools

Analytics platforms

Job description

HIGH5 is an innovative brand offering premium sports and lifestyle solutions for individuals who embrace an active lifestyle. Beyond its products, HIGH5 brings sports to the center of everyday life through expert guidance, immersive experience areas, and a community-driven approach.

Offering a wide range of products across running, fitness, yoga, trekking, HYROX, and everyday athleisure categories, HIGH5 creates a multidimensional customer experience through its innovative store concept, technology-integrated experience areas, and expert teams.

HIGH5 was brought to life with the strong retail expertise and vision of Olka Group, one of Türkiye’s leading sports and lifestyle retail groups. Backed by Olka Group’s omnichannel vision and operational strength, HIGH5 sets a new standard for an innovative, integrated, and seamless sports retail experience.

We are looking for an “E-Commerce Performance Marketing Executive” to join the HIGH5 team, with the following qualifications:

• Bachelor’s degree in a relevant field,
• Minimum 5 years of experience in Performance Marketing, preferably within the retail, e-commerce, sports, or lifestyle industries,
• Good command of written and spoken English,
• Strong knowledge of Google Ads, Meta Ads, and Google Analytics 4 (GA4),
• Hands-on experience with SEO, SEM, retargeting, and digital advertising models,
• Strong understanding of key e-commerce and performance metrics such as ROAS, conversion rate, revenue, CPA, and CAC,
• Experience in digital media budget and agency management,
• Strong reporting and analytical skills,
• Analytical mindset with a strong focus on results and sales performance.

Key Responsibilities

• Plan and execute digital performance marketing campaigns aligned with HIGH5’s brand, e-commerce sales, and growth objectives,
• Manage and optimize campaigns across Google Ads, Meta Ads, and other digital performance channels,
• Manage relationships with Performance Marketing, SEO, and Analytics agencies and oversee related budgets,
• Analyze and optimize digital media investments based on ROAS, revenue, conversion rate, customer acquisition, and cost metrics,
• Monitor the performance of all traffic channels and provide regular reporting through relevant analytics platforms,
• Analyze campaign, category, and product performance and develop actionable strategies to increase sales and conversion rates,
• Develop audience and campaign strategies to drive new customer acquisition and retargeting activities,
• Collaborate closely with CRM, e-commerce, product, and marketing teams to ensure performance marketing activities are aligned with the overall customer journey and commercial objectives,
• Take an active role in SEO initiatives and monitor activities aimed at improving organic traffic and sales performance,
• Stay up to date with digital advertising technologies, platform developments, and industry trends, and identify new opportunities to continuously improve performance.