E‑Commerce Performance & Growth Marketing Lead

High5; Fatih; On-site; TRY 180,000 - 280,000; Full time

Job summary

HIGH5 is seeking an experienced E-commerce Performance Marketing Executive to drive digital campaigns, optimize ROAS, and grow online sales for its Turkey market.

You will manage Google Ads, Meta Ads, GA4, SEO/SEM, and retargeting, while collaborating with CRM, analytics, product, and marketing teams to align with commercial objectives.

The role requires 5+ years in performance marketing and strong English, ROI focus, and budget oversight.

Qualifications

• Bachelor's degree in a relevant field.
• Minimum 5 years of experience in Performance Marketing, preferably in retail/e-commerce/sports/lifestyle.
• Strong written and spoken English proficiency.
• Strong knowledge of Google Ads, Meta Ads and GA4.
• Hands-on experience with SEO, SEM, retargeting and digital advertising models.
• Strong understanding of ROAS, conversion rate, revenue, CPA and CAC.
• Experience in digital media budget and agency management.
• Strong reporting and analytical skills.
• Analytical mindset focused on results and sales performance.

Responsibilities

• Plan and execute digital performance marketing campaigns aligned with HIGH5’s brand, e-commerce sales, and growth objectives.
• Manage and optimize campaigns across Google Ads, Meta Ads, and other digital performance channels.
• Manage relationships with Performance Marketing, SEO, and Analytics agencies and oversee related budgets.
• Analyze and optimize digital media investments based on ROAS, revenue, conversion rate, and CAC.
• Monitor the performance of all traffic channels and provide regular reporting through relevant analytics platforms.
• Analyze campaign, category, and product performance and develop actionable strategies to increase sales and conversion rates.
• Develop audience and campaign strategies to drive new customer acquisition and retargeting activities.
• Collaborate closely with CRM, e-commerce, product, and marketing teams to ensure performance marketing activities are aligned with the overall customer journey and commercial objectives.
• Take an active role in SEO initiatives and monitor activities aimed at improving organic traffic and sales performance.
• Stay up to date with digital advertising technologies, platform developments, and industry trends, and identify new opportunities to continuously improve performance.

Skills

Performance marketing

Google Ads

Meta Ads

GA4

SEO/SEM

Budget management

Campaign optimization

Analytics reporting

English proficiency

Education

Bachelor's degree in a relevant field

Tools

Google Ads

Meta Ads

GA4

SEO tools

Analytics platforms

Job description

HIGH5 is seeking an experienced E-commerce Performance Marketing Executive to drive digital campaigns, optimize ROAS, and grow online sales for its Turkey market.

You will manage Google Ads, Meta Ads, GA4, SEO/SEM, and retargeting, while collaborating with CRM, analytics, product, and marketing teams to align with commercial objectives.

The role requires 5+ years in performance marketing and strong English, ROI focus, and budget oversight.