Growth Marketing Executive

United Racing; Fatih; On-site; TRY 400,000 - 650,000; Full time

Job summary

United Racing seeks a Growth Marketing Executive to drive customer acquisition and digital performance for ebayi.org, leveraging data-driven decision-making and cross-platform campaigns.

The role emphasizes optimizing campaigns, collaborating with Product and Technology, and delivering actionable insights to improve ROAS while staying abreast of AI-powered marketing tools and analytics platforms.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, Engineering, Statistics, MIS, or related field.
• 4–5 years of hands-on Growth Marketing or similar in e-commerce, performance marketing agencies, or betting industry.
• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Proven experience managing paid social media and digital performance campaigns.
• Practical knowledge of Google Analytics 4, Firebase, Adjust, and Google Tag Manager.
• Experience with campaign tracking, conversion measurement, attribution models, UTM structures, event-based analytics, and performance reporting.
• Good understanding of SEO and ASO principles.
• Experience in e-commerce campaign management, conversion funnels, customer journeys, and performance optimization.
• Experience with agencies and managing multiple campaigns, stakeholders, and deadlines.
• Strong analytical thinking, attention to detail, and problem-solving skills.

Responsibilities

• Plan, execute, manage, and optimize performance marketing campaigns across Google Ads, Meta Ads Manager, Programmatic, TikTok Ads, and other platforms.
• Develop acquisition and conversion strategies for web and mobile audiences.
• Manage campaign budgets, bidding strategies, audience targeting, remarketing activities, testing, and optimization.
• Coordinate campaigns, product launches, and special event communications for ebayi.org.
• Prepare creative briefs and coordinate asset development with external agencies.
• Ensure materials comply with brand guidelines and platform requirements.
• Collaborate with Product and Technology to manage landing pages, deep links, and conversion journeys.
• Utilize GA4, Firebase, Adjust, GTM to monitor performance and create dashboards.

Skills

Google Ads

Meta Ads Manager

Paid social campaigns

Google Analytics 4

Firebase

Adjust

Google Tag Manager

SEO

ASO

E-commerce campaign management

Education

Bachelor's degree in Marketing or related field

Tools

Looker Studio

BigQuery

CRM platforms

Marketing automation

Job description

United Racing Şans Oyunları A.Ş. has become authorized provider giving service to operate horse race betting, with the rights and powers to accept bets on horse races in Türkiye, organized both in Türkiye and abroad, effective as of 1 January 2026, pursuant to a 10-year agreement concluded with Türkiye Wealth Fund A.Ş.

As we continue to accelerate the digital growth of ebayi.org, we are looking for a committed, analytical, and technology-oriented Growth Marketing Executive to join our Marketing team.

This role offers the opportunity to drive customer acquisition, optimize digital performance, leverage data-driven decision-making, and contribute to the long-term growth of one of Türkiye's most exciting digital betting platforms.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, Engineering, Statistics, Management Information Systems, or a related field.
• Minimum 4–5 years of hands-on experience in Growth Marketing or a similar role within e-commerce, performance marketing agencies, or the betting industry.
• Strong hands-on experience with Google Ads and Meta Ads Manager.
• Proven experience managing paid social media and digital performance campaigns.
• Practical knowledge of Google Analytics 4, Firebase, Adjust, and Google Tag Manager.
• Experience with campaign tracking, conversion measurement, attribution models, UTM structures, event-based analytics, and performance reporting.
• Good understanding of SEO and ASO principles.
• Experience in e-commerce campaign management, conversion funnels, customer journeys, and performance optimization.
• Experience working with creative, media, digital, or performance marketing agencies.
• Ability to manage multiple campaigns, stakeholders, and deadlines simultaneously.
• Strong analytical thinking, attention to detail, and problem-solving skills.
• Ability to transform campaign and customer data into meaningful business insights and actionable recommendations.
• Familiarity with AI-powered tools used for digital marketing, reporting, creative production, analytics, and optimization.
• Knowledge of Looker Studio, BigQuery, CRM platforms, marketing automation, or customer engagement platforms.
• Experience in app marketing, mobile attribution, deep linking, remarketing, and lifecycle marketing is considered an advantage.
• Good command of written and spoken English.

Key Responsibilities

• Plan, execute, manage, and optimize performance marketing campaigns across Google Ads, Meta Ads Manager, Programmatic, TikTok Ads, and other relevant digital advertising platforms.
• Develop acquisition and conversion strategies for both web and mobile audiences.
• Manage campaign budgets, bidding strategies, audience targeting, remarketing activities, creative testing, and optimization processes.
• Coordinate digital campaigns, promotional periods, product launches, and special event communications for ebayi.org.
• Prepare creative briefs and coordinate campaign asset development with external creative and media agencies.
• Ensure campaign materials comply with brand guidelines, platform requirements, campaign objectives, and performance marketing best practices.
• Collaborate closely with Product and Technology teams to manage landing pages, campaign mechanics, deep links, event tracking, and conversion journeys.
• Utilize Google Analytics 4, Firebase, Adjust, Google Tag Manager, and other growth marketing tools to monitor campaign and customer performance.
• Create and maintain dashboards and reports covering acquisition, traffic, engagement, conversion, attribution, and Return on Ad Spend (ROAS).
• Identify tracking gaps and coordinate improvements in analytics and measurement infrastructure.
• Manage and support SEO and ASO initiatives to improve organic traffic, app visibility, keyword rankings, and app store conversion rates.
• Conduct A/B testing across audiences, creatives, campaign messaging, landing pages, and customer journeys.
• Analyze campaign performance and provide actionable recommendations to improve business results.
• Stay up to date with developments across Google, Meta, mobile measurement, marketing automation, and AI-powered marketing technologies.
• Identify opportunities to automate repetitive marketing processes and improve campaign management, reporting, and creative production.
• Monitor competitor activities, digital trends, and emerging growth opportunities.

Why Join United Racing?

If you are looking to be part of a fast-growing organization operating in a dynamic and highly strategic sector, we would be pleased to hear from you.