Social Media Strategy Director

twentysix; Fatih; Hybrid; TRY 300,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML in Turkey is seeking an experienced Social Media Manager to lead strategy and day-to-day operations for assigned brands. You will guide content planning, set priorities, and direct the team to ensure brand tone, platform best practices, and campaign objectives are met.

You will collaborate with Creative, Strategy, Client Services, Media, and Production to deliver integrated campaigns, supervise Social Media Specialists, and analyze performance data to drive improvements; the role blends

Qualifications

• 5+ years in Social Media, Digital Marketing, or Brand Communications.
• Agency experience managing multiple brands.
• Experience coordinating teams and prioritizing workload.
• Strong knowledge of Instagram, TikTok, YouTube, X, and LinkedIn.
• Experience with content ideation, integrated campaigns, real-time marketing, influencer marketing.
• Strong client management and briefing translation.
• Ability to collaborate with creative teams and provide feedback.
• Analytical mindset translating data into recommendations.
• Highly organized, proactive, solution-oriented, and fast-paced.
• Hands-on team player who can execute when needed.

Responsibilities

• Lead the social media strategy and day-to-day operations for assigned brands.
• Guide the content planning process by providing clear briefs, setting priorities, and directing the team.
• Ensure content plans align with brand tone of voice, platform best practices, campaign objectives, and creative direction.
• Collaborate closely with Creative, Strategy, Client Services, Media, and Production teams to deliver integrated social media campaigns.
• Lead the development, briefing, execution, and publishing of content across social media channels.
• Oversee the workflow of Social Media Specialists, Community Managers, and Content team members while supporting their growth and development.
• Monitor campaign calendars, cultural moments, real-time marketing opportunities, and emerging social media trends to identify opportunities for brands.
• Participate in client meetings, translate client feedback into actionable briefs, and communicate priorities clearly to internal teams.
• Analyze performance reports and audience insights to identify opportunities and recommend actions that improve results.
• Support presentation development, content reviews, copy evaluation, and operational processes whenever needed.

Skills

Social media strategy

Team coordination

Agency experience

Platform expertise

Content ideation

Client management

Analytical mindset

Communication skills

Organizational skills

Hands-on execution

Job description

VML in Turkey is seeking an experienced Social Media Manager to lead strategy and day-to-day operations for assigned brands. You will guide content planning, set priorities, and direct the team to ensure brand tone, platform best practices, and campaign objectives are met.

You will collaborate with Creative, Strategy, Client Services, Media, and Production to deliver integrated campaigns, supervise Social Media Specialists, and analyze performance data to drive improvements; the role blends